Writing for SEO: What should you take into account?
Posted: Wed Jan 15, 2025 6:02 am
According to statistics compiled by Sparktoro , SEO has 20 times more traffic opportunities than pay-per-click ads, and according to 57% of experts in the field , content creation is the best way to rank on search engine results pages. So how do you write for SEO?
In this content creation, articles play a very important role, as long as you know how to write for SEO . To achieve this, you must take into account the following notes.
How to write for SEO and achieve better results
Create quality and relevant content
This is the key to SEO content writing. Each of your articles should fill an information gap, answer questions, or solve problems that are really important to your target audience.
In this sense, before preparing each note you must thoroughly research your clients' pain points, in order to respond to them with quality, unique and relevant articles.
Keep in mind that using statistics in blog posts increases user trust, according to Forbes research in 2018. Make sure to include them in your articles.
Article length matters
When it comes to SEO writing, there are no hard and fast rules about length. However, SEMrush research shows cayman islands lists that pages with long content (2,000-3,000 words) rank better and generate 3x more traffic and 3.5x more backlinks than medium-length articles (901-1,200 words) .
In any case, if your article has fewer words, but is well written, enriched with keywords and provides novelty and relevance, it can generate good SEO positioning. Try to find the ideal balance in this regard.
Title and meta description length
When writing for SEO, the title should be attractive and have between 50 and 70 characters that summarize the content. In addition, it is preferable to include the keywords at the beginning, to make it easier for the algorithm to read and identify the topic of the article.
Regarding the meta description , which is basically a very brief summary of the article, it should be between 115 and 155 characters (to be readable by the user), and it is also important that it includes a keyword.
In this content creation, articles play a very important role, as long as you know how to write for SEO . To achieve this, you must take into account the following notes.
How to write for SEO and achieve better results
Create quality and relevant content
This is the key to SEO content writing. Each of your articles should fill an information gap, answer questions, or solve problems that are really important to your target audience.
In this sense, before preparing each note you must thoroughly research your clients' pain points, in order to respond to them with quality, unique and relevant articles.
Keep in mind that using statistics in blog posts increases user trust, according to Forbes research in 2018. Make sure to include them in your articles.
Article length matters
When it comes to SEO writing, there are no hard and fast rules about length. However, SEMrush research shows cayman islands lists that pages with long content (2,000-3,000 words) rank better and generate 3x more traffic and 3.5x more backlinks than medium-length articles (901-1,200 words) .
In any case, if your article has fewer words, but is well written, enriched with keywords and provides novelty and relevance, it can generate good SEO positioning. Try to find the ideal balance in this regard.
Title and meta description length
When writing for SEO, the title should be attractive and have between 50 and 70 characters that summarize the content. In addition, it is preferable to include the keywords at the beginning, to make it easier for the algorithm to read and identify the topic of the article.
Regarding the meta description , which is basically a very brief summary of the article, it should be between 115 and 155 characters (to be readable by the user), and it is also important that it includes a keyword.