Example of an answer to a question on Perplexity, with sources highlighted
Posted: Wed Jan 15, 2025 5:55 am
This slowdown doesn’t mean that marketing experts should pause their efforts to optimize content for AI platforms. Tools like ChatGPT, Perplexity , or Gemini, with millions of monthly users, are already transforming the way we consume information and search for answers. They don’t just provide a list of results or options to browse through, as Google used to do and continues to do, but they generate summaries that combine different pieces of information to give us a single answer.
However, AI optimization is still relevant. AI optimization goes beyond search engines. The focus is now on platforms such as ChatGPT , Perplexity or Gemini , which already have millions of users.
These platforms make the answers we get no longer just a list of options el salvador leads to explore but a summary of various sources that satisfies all our doubts. It's like having a know-it-all friend at all times who always has the perfect answer.
The goal of good content optimization is to actively participate in the responses generated. Unlike traditional SEO, which focuses on keywords, backlinks and meta tags, SAIO seeks to make content understandable to AI systems, aligned with user intent and adaptable to formats such as text, voice or images.
Bottom line: it's not enough to be good, you have to be "the one" chosen by AI.
Differences between traditional SEO and SAIO
SEO has undergone a radical transformation in recent years. From focusing exclusively on optimizing pages with specific keywords, it has moved to a more sophisticated approach: understanding and responding to users’ search intentions. Today, it is not enough to answer frequently asked questions; content must provide tangible added value .
Infographics, expert analysis, informed opinions… Standing out in an ocean of saturated information, where much of the content is generated by AI, has become essential. The key is to avoid falling into so-called “slop content” or digital fodder , i.e. generic and low-quality material produced by generative tools. The evolution towards AI-based content prioritizes the creation of unique, relevant and useful content, putting quality and originality above quantity.
However, AI optimization is still relevant. AI optimization goes beyond search engines. The focus is now on platforms such as ChatGPT , Perplexity or Gemini , which already have millions of users.
These platforms make the answers we get no longer just a list of options el salvador leads to explore but a summary of various sources that satisfies all our doubts. It's like having a know-it-all friend at all times who always has the perfect answer.
The goal of good content optimization is to actively participate in the responses generated. Unlike traditional SEO, which focuses on keywords, backlinks and meta tags, SAIO seeks to make content understandable to AI systems, aligned with user intent and adaptable to formats such as text, voice or images.
Bottom line: it's not enough to be good, you have to be "the one" chosen by AI.
Differences between traditional SEO and SAIO
SEO has undergone a radical transformation in recent years. From focusing exclusively on optimizing pages with specific keywords, it has moved to a more sophisticated approach: understanding and responding to users’ search intentions. Today, it is not enough to answer frequently asked questions; content must provide tangible added value .
Infographics, expert analysis, informed opinions… Standing out in an ocean of saturated information, where much of the content is generated by AI, has become essential. The key is to avoid falling into so-called “slop content” or digital fodder , i.e. generic and low-quality material produced by generative tools. The evolution towards AI-based content prioritizes the creation of unique, relevant and useful content, putting quality and originality above quantity.