3. Find and analyze your competition

[Dimaeiya333]

Finding out what your competition is doing right can help you optimize your link building strategy. Tools like SEMrush and Ahrefs allow you to analyze a domain to extract useful information such as the number of links it receives, what content they point to, and the DA of the referring sites.

Assuming your competitors are getting links from a particular site, it's very likely that your ranking opportunities will increase by getting links from the same site. So, by comparing your competitors' results with the quality of your links, you can direct your efforts in the right direction.

4. Plan your strategy
There are many ways to get links , including: a link building service with guest blogging (that is, publishing content on other sites as a guest), requesting links from sites that mention your brand, creating valuable content (such as downloadable material), among other options.

Now, not all methods are viable or convenient all the time, which is why it's important to plan ahead .

For a site that is already positioned and constantly receives mentions, it will be easier to request links. On the other hand, a brand in the recognition phase will have to generate valuable content to build authority. In this case, a link building service through guest blogging is a better alternative to increase visibility.

Another aspect to consider is planning your anchor text. The more precise it is, the easier it will be doctors email list for the user to understand the site that a link will take them to before clicking on it.

Additionally, specificity is essential for Google's algorithm to match your page's content with users' search intent. Using keywords in your link building campaign will help Google decipher the relevance of the content and show it to the right audience.

5. Get links of interest
Finally, you should direct your efforts towards obtaining links that bring you benefits in terms of positioning and traffic.

Link building goes beyond quantity, as Google considers the origin of the links you receive , so the goal is to get mentions from sites with a high domain authority in the same sector.

In short, a link building strategy is an excellent bet to improve positioning in the medium and long term. The secret? Building links naturally, delivering useful and reliable content.

Related Articles