Inbound marketing: strategies to attract new students
Posted: Wed Jan 15, 2025 4:57 am
Young people who are about to enter university and professionals who want to boost their careers are constantly searching and deciding what their future profession will be and where they will spend their next years. If you want to attract them, it is very important to know how they carry out this research, and SEO is a key tool for this.
The world of education has evolved in recent years, giving way to new teaching methods and changing the way in which prospective students seek information about their career options, scholarships and schools.
It is no longer strictly necessary to go to a college fair or speak to an advisor to obtain this information, as everything can be found online, and even around 58% of online traffic worldwide is generated from mobile devices ( Statista ).
Therefore, universities and educational institutions must work on digitalizing their strategies to attract new students, with SEO content being one of the most effective.
Educational marketing strategy: How to attract new students?
In the first instance, web content seeks to resolve doubts or provide understanding guides to users who perform a search using words, which are known as key words or keywords.
For their part, young people who are about to enter university are at the stage of deciding what their future profession will be and where they will spend their next 5 or 6 years.
In this regard, SEO seeks to integrate the words that these future students use into the gener cambodia lists ated content, which in turn must respond to the search intent.
But SEO also relies on a set of other techniques to position that article in the first results of Google (SERP).
Why should you be present in the first results?
The answer is simple, because most of the traffic goes to the websites that are on the first page of Google, in fact, the first 3 results receive 54.4% of the clicks ( Backlinko ).
These figures reinforce the importance and urgency of setting the goal of achieving an effective online presence as an educational institution.
Keep in mind that generating valuable and relevant content that focuses on students' concerns makes it possible to attract them to your website and then implement other marketing and sales strategies that convince them to study at your center.
For example, when analyzing searches by prospective students, we can find the keyword “how to choose a career” where there will be study centers positioned for it in the SERP.
improve student recruitment
The world of education has evolved in recent years, giving way to new teaching methods and changing the way in which prospective students seek information about their career options, scholarships and schools.
It is no longer strictly necessary to go to a college fair or speak to an advisor to obtain this information, as everything can be found online, and even around 58% of online traffic worldwide is generated from mobile devices ( Statista ).
Therefore, universities and educational institutions must work on digitalizing their strategies to attract new students, with SEO content being one of the most effective.
Educational marketing strategy: How to attract new students?
In the first instance, web content seeks to resolve doubts or provide understanding guides to users who perform a search using words, which are known as key words or keywords.
For their part, young people who are about to enter university are at the stage of deciding what their future profession will be and where they will spend their next 5 or 6 years.
In this regard, SEO seeks to integrate the words that these future students use into the gener cambodia lists ated content, which in turn must respond to the search intent.
But SEO also relies on a set of other techniques to position that article in the first results of Google (SERP).
Why should you be present in the first results?
The answer is simple, because most of the traffic goes to the websites that are on the first page of Google, in fact, the first 3 results receive 54.4% of the clicks ( Backlinko ).
These figures reinforce the importance and urgency of setting the goal of achieving an effective online presence as an educational institution.
Keep in mind that generating valuable and relevant content that focuses on students' concerns makes it possible to attract them to your website and then implement other marketing and sales strategies that convince them to study at your center.
For example, when analyzing searches by prospective students, we can find the keyword “how to choose a career” where there will be study centers positioned for it in the SERP.
improve student recruitment