Presenting content magnetically
Posted: Sun Jan 12, 2025 8:23 am
You need to format your content in a way that works best for both users and search engines. There are many ways to achieve this. Let’s start with images.
For every page of your website, you need some kind of header image to draw visitors in. The same goes for content pages if your website has a blog or resource section. Humans process visual images 60,000 times faster than they process text, so images really do grab your audience’s attention faster than text-only web pages.
Not only do images instantly set the tone of your article, but eye-catching visuals can also leave other clues while grabbing your visitor’s attention. For example, if you have stunning, high-definition photos, you’re signaling to your website visitors that you’re a professional and high-quality source of information.
To prove this point, I did a quick search for what Forbes calls “America’s Most Innovative Consumer and Retail Brands” and found a brand. I wanted to see what, besides their product, they were doing to attract bulgaria whatsapp data visitors to their website and gain such strong brand awareness.
I immediately see beautiful product images, as well as colorful and eye-catching headlines that catch the eye and make visitors want to keep reading. Add to that the satisfying logo and past reports from reputable industry publications like authoritative fashion magazines. This is an example of a homepage that does everything it can to keep visitors coming back. But of course, the subject matter of the website and each page is extremely important.
When creating content, you should always search your article ideas on Google or Bing to see what topics have been used (i.e. which titles shouldn’t be used!) and what has already been said. If you have trouble coming up with a topic, you can also use the HubSpot Topic Generator (in English, but can be translated into Chinese). You can see which titles are shared the most in your industry, so you can mimic those titles.
Knowing what top-ranking content is on a topic in your niche means you can study them and create similar content! From the type of language they use to the word count limit, you should emulate them.
For every page of your website, you need some kind of header image to draw visitors in. The same goes for content pages if your website has a blog or resource section. Humans process visual images 60,000 times faster than they process text, so images really do grab your audience’s attention faster than text-only web pages.
Not only do images instantly set the tone of your article, but eye-catching visuals can also leave other clues while grabbing your visitor’s attention. For example, if you have stunning, high-definition photos, you’re signaling to your website visitors that you’re a professional and high-quality source of information.
To prove this point, I did a quick search for what Forbes calls “America’s Most Innovative Consumer and Retail Brands” and found a brand. I wanted to see what, besides their product, they were doing to attract bulgaria whatsapp data visitors to their website and gain such strong brand awareness.
I immediately see beautiful product images, as well as colorful and eye-catching headlines that catch the eye and make visitors want to keep reading. Add to that the satisfying logo and past reports from reputable industry publications like authoritative fashion magazines. This is an example of a homepage that does everything it can to keep visitors coming back. But of course, the subject matter of the website and each page is extremely important.
When creating content, you should always search your article ideas on Google or Bing to see what topics have been used (i.e. which titles shouldn’t be used!) and what has already been said. If you have trouble coming up with a topic, you can also use the HubSpot Topic Generator (in English, but can be translated into Chinese). You can see which titles are shared the most in your industry, so you can mimic those titles.
Knowing what top-ranking content is on a topic in your niche means you can study them and create similar content! From the type of language they use to the word count limit, you should emulate them.