The best business websites use engaging content
Posted: Sun Jan 12, 2025 7:04 am
Font size: Different fonts should be used for titles, subtitles, and body content. Surprisingly, many small businesses do not follow this basic rule. What I have seen so far is that many company website maintenance is usually done by employees who copy and paste directly from Word files, which results in inconsistent website styles and makes the website look very sloppy and unprofessional.
Use imagery that evokes emotion
Brand Imagery: The final finishing touch to a high-quality, professionally branded small business website is the images! Since the human brain processes images 60,000 times faster than text, you want to make sure your website images help convey your brand message and are part of the story you want to tell.
The images you use on your website will create an emotional connection between your brand and your website visitors if you use the right images. Unfortunately, if your images are bland stock photos, people will perceive your brand as completely dull and boring.
High-quality corporate websites use imagery and contrasting colors that evoke emotion
Choose images that are both representative of your bosnia and herzegovina whatsapp data business and unique. Keep this in mind if you are using or have considered using stock photos. Check to see if your closest competitors are already using the same images on their websites.
"Elite" websites often have professional photos taken for their sites. Unique imagery helps to stand out from the competition. In a small business setting, professional photography is often used to capture and showcase portfolio examples. For example, if you run a home services company, you could hire a local photographer to take some photos of your best client's lawn or your team's work.
The best small business websites understand that the content of your website is just as important as how it looks. Your content should be written in a way that conveys your company’s unique voice and personality while also being interesting and informative.
Here’s an example of content that’s unique to these companies and sets them apart from the competition: For example, the company offers three free home visits within a year after selling a product. This content directly addresses a major customer concern by assuring website visitors that they’ll be there immediately in the event of an emergency.
Use imagery that evokes emotion
Brand Imagery: The final finishing touch to a high-quality, professionally branded small business website is the images! Since the human brain processes images 60,000 times faster than text, you want to make sure your website images help convey your brand message and are part of the story you want to tell.
The images you use on your website will create an emotional connection between your brand and your website visitors if you use the right images. Unfortunately, if your images are bland stock photos, people will perceive your brand as completely dull and boring.
High-quality corporate websites use imagery and contrasting colors that evoke emotion
Choose images that are both representative of your bosnia and herzegovina whatsapp data business and unique. Keep this in mind if you are using or have considered using stock photos. Check to see if your closest competitors are already using the same images on their websites.
"Elite" websites often have professional photos taken for their sites. Unique imagery helps to stand out from the competition. In a small business setting, professional photography is often used to capture and showcase portfolio examples. For example, if you run a home services company, you could hire a local photographer to take some photos of your best client's lawn or your team's work.
The best small business websites understand that the content of your website is just as important as how it looks. Your content should be written in a way that conveys your company’s unique voice and personality while also being interesting and informative.
Here’s an example of content that’s unique to these companies and sets them apart from the competition: For example, the company offers three free home visits within a year after selling a product. This content directly addresses a major customer concern by assuring website visitors that they’ll be there immediately in the event of an emergency.