Services for online store analysis
Posted: Sun Jan 12, 2025 6:34 am
To analyze online store data, statistics are used, collected using log analyzers and counters. Log analyzers are internal tools that accumulate information from the server. Counters, which are small external programs, function as follows:
An image is uploaded to the site to collect data;
information is recorded in the database;
Visitor statistics become available for analysis.
In addition to recording the number and duration of sessions, counters collect data on sales, clicks, and other activity.
Services for online store analysis
Source: shutterstock.com
Web analytics systems for armenia phone data online platforms vary in their specialization and functionality. They can be both paid and free, and many of them offer a trial period to evaluate the available capabilities. These tools have an important advantage: they automate data collection and provide information in a convenient and visual format. Graphs, charts, and tables that display changes in dynamics help to form hypotheses and strategies for further business optimization.
Google Analytics
Google Analytics is a free tool that helps you analyze your website’s performance. It shows you a lot of valuable data, such as the number of visitors and their behavior on the site. The service easily integrates with other Google products and offers advice based on machine learning.
This allows for better use of the collected data. Google Analytics is suitable for both small and large online stores, supports Russian language and ensures information security in case of technical problems.
To integrate the counter, you need to follow a few simple steps: first, create an account in the relevant system, then fill in the required data in the form provided. After that, you will need to add JavaScript code to the pages of your site. This code will collect and transmit information to the system for subsequent analysis and processing.
Let's look at the functionality of the service:
a wide range of professional tools for web analytics;
high-quality information support;
collection of key parameters for e-commerce;
the ability to track activity on the site in real time;
user behavior analytics;
conducting A/B testing;
tracking individual events;
conversion calculation;
tracking the effectiveness of various traffic channels;
Automatic sending of reports.
The system allows you to set individual goals, methods of exporting and storing information, determine the session time considered a visit, and other parameters. The main advantage of this tool is the ability to conduct a detailed analysis of the online store for individual products and user segments.
Recommended articles on this topic:
Marketer's KPI - Key Indicators and Accurate Calculation
B2B Marketing: Key Features, Promotion Channels
How to Calculate Conversion: 3 Proven Optio
An image is uploaded to the site to collect data;
information is recorded in the database;
Visitor statistics become available for analysis.
In addition to recording the number and duration of sessions, counters collect data on sales, clicks, and other activity.
Services for online store analysis
Source: shutterstock.com
Web analytics systems for armenia phone data online platforms vary in their specialization and functionality. They can be both paid and free, and many of them offer a trial period to evaluate the available capabilities. These tools have an important advantage: they automate data collection and provide information in a convenient and visual format. Graphs, charts, and tables that display changes in dynamics help to form hypotheses and strategies for further business optimization.
Google Analytics
Google Analytics is a free tool that helps you analyze your website’s performance. It shows you a lot of valuable data, such as the number of visitors and their behavior on the site. The service easily integrates with other Google products and offers advice based on machine learning.
This allows for better use of the collected data. Google Analytics is suitable for both small and large online stores, supports Russian language and ensures information security in case of technical problems.
To integrate the counter, you need to follow a few simple steps: first, create an account in the relevant system, then fill in the required data in the form provided. After that, you will need to add JavaScript code to the pages of your site. This code will collect and transmit information to the system for subsequent analysis and processing.
Let's look at the functionality of the service:
a wide range of professional tools for web analytics;
high-quality information support;
collection of key parameters for e-commerce;
the ability to track activity on the site in real time;
user behavior analytics;
conducting A/B testing;
tracking individual events;
conversion calculation;
tracking the effectiveness of various traffic channels;
Automatic sending of reports.
The system allows you to set individual goals, methods of exporting and storing information, determine the session time considered a visit, and other parameters. The main advantage of this tool is the ability to conduct a detailed analysis of the online store for individual products and user segments.
Recommended articles on this topic:
Marketer's KPI - Key Indicators and Accurate Calculation
B2B Marketing: Key Features, Promotion Channels
How to Calculate Conversion: 3 Proven Optio