So, you can implement a dual strategy: lead nurturing and lead scoring.

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Marketing database or CRM (customer relationship manager): from which you can get information and interactions that the company has with customers, products they have purchased, content consumed, information related to user data and much more. All this data created within the database can be used to create relevant content and make the user azerbaijan phone data experience more interesting.
Content Personalization Rules: A smart content generator automatically derives personalized content based on pre-established rules to generate new content of interest to the user.
Integrated Marketing Tools: Within a marketing platform, integrated tools allow you to extend customized rules across the entire platform and standardize the entire user experience across all channels.
Smart Content Application
Any type of Smart Content can be suitable for users, but it is essential that it is displayed at the right time especially when it comes to activating a marketing strategy.

In this sense, it is important to know the stages in which the user is before they reach the conversion, in order to provide relevant content.


The first, lead nurturing is the set of activities that allows you to automatically send relevant and personalized content, on clean rooms , up to the conversion stage. With dynamic content you can add a new element to lead nurturing, but you need to consider the three stages of the funnel that lead to conversion:

TOFU (top of the funnel): the user is not yet familiar with the brand.
MOFU (mid-funnel): The customer knows the brand, has interacted with some content and is in the purchasing process stage.
BOFU (Bottom of the Funnel): The customer is ready to buy. Therefore, you need to send a type of content that pushes them to complete the purchase.