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Posted: Sun Jan 12, 2025 4:21 am
The 8 Pillars of Social Selling. How to Continue Selling in the Digital Media Era Armando Giorgi I take inspiration for this post from a little manual on how to do Social Selling today , created by the experts of LinkedIn , the social network par excellence for professionals and companies. A few months ago, LinkedIn published a mini-guide with 17 simple tips from recognized experts and managers to make the most of its potential. I start from this reading to extract and highlight the 8 pillars that form the foundation of social selling. “Social Selling means building and leveraging your professional image to fuel your , information and relationships.
abieventi.it/eventi/2196/dimensione-social-web-2015/ Mainly brazil telegram data aimed at the banking and financial world, this event saw important guests from the Italian digital panorama and excellent speakers (including, to name a few, Oscar di Montigny, Massimo Giordani, Andrea Albanese, Francesco Morace ) who presented data and scenarios updated to 2015, opening an important discussion on the impact that social media, internet, digital transformation, content marketing and 2.0 logics are having on customers and companies , and not only in the financial and banking sector. The topics covered during this day, as anticipated, were many and some really very stimulating. From behavioral sociology, to the analysis of changes in neurological processes, to the "natural" process of destruction of millennials; from social engagement to new communication and social enterprise paradigms; from in-depth analysis of Big Data for customer care and integrated relationships, to integrated communication and branded content, without neglecting the reputation factor; from social media policy and privacy to the proposal of a social media competence center for companies.
There was a lot of talk about innovation and strategic approaches to web 2.0 , but there was also no shortage of field experiences, testimonials and success stories of Italian and foreign companies and banks (from Telecom Italia to Eni, from UBI Banca to BPER Banca and Deutsche Bank). Also very interesting is the research presented by The Fool at the end of the conference, with aggregated data (although unfortunately anonymous) from banks and insurance companies, which focuses in depth and with numbers in hand on the relationship between the online user and the banks. In short, these are the salient points highlighted: Monitoring the market and competitors is now a necessary activity for banks.
abieventi.it/eventi/2196/dimensione-social-web-2015/ Mainly brazil telegram data aimed at the banking and financial world, this event saw important guests from the Italian digital panorama and excellent speakers (including, to name a few, Oscar di Montigny, Massimo Giordani, Andrea Albanese, Francesco Morace ) who presented data and scenarios updated to 2015, opening an important discussion on the impact that social media, internet, digital transformation, content marketing and 2.0 logics are having on customers and companies , and not only in the financial and banking sector. The topics covered during this day, as anticipated, were many and some really very stimulating. From behavioral sociology, to the analysis of changes in neurological processes, to the "natural" process of destruction of millennials; from social engagement to new communication and social enterprise paradigms; from in-depth analysis of Big Data for customer care and integrated relationships, to integrated communication and branded content, without neglecting the reputation factor; from social media policy and privacy to the proposal of a social media competence center for companies.
There was a lot of talk about innovation and strategic approaches to web 2.0 , but there was also no shortage of field experiences, testimonials and success stories of Italian and foreign companies and banks (from Telecom Italia to Eni, from UBI Banca to BPER Banca and Deutsche Bank). Also very interesting is the research presented by The Fool at the end of the conference, with aggregated data (although unfortunately anonymous) from banks and insurance companies, which focuses in depth and with numbers in hand on the relationship between the online user and the banks. In short, these are the salient points highlighted: Monitoring the market and competitors is now a necessary activity for banks.