Growth Hacking Example
Posted: Sun Jan 12, 2025 4:20 am
At this stage, it is a question of doing everything possible to ensure that active users of the service become ambassadors of the service to their network. This is the heart of Growth Hacking: virality. It is virality that will allow the user base to grow exponentially or by geometric growth. The Growth Hacker can use a whole range of actions to increase the referral: sponsorship offers, promo codes, competitions, etc. The inventiveness of GHs is limitless.
5. Income
This last step consists of transforming active users into revenue. This is the step towards which all the work of the GH tends, but which, however, only arrives at the end. This is the monetization step (advertising, subscription, etc.) during which prospects become real customers.
This matrix explains the Growth Hacker's philosophy very well. At first (the first four steps!), the Growth Hacker is not looking to make money at all. His goal is to increase the number of users of the service. To ensure sustainable growth, the GH focuses all his attention on the quality of the users, hence the importance of the activation and retention phases. It is only once the user base becomes large enough and the users have become active enough that the monetization work (last step) can begin. The Growth Hacker is therefore not an ox who rushes headlong towards the growth goddess, as our first definition of the GH might have suggested. He wants qualified and sustainable growth, the only growth capable of making the start-up's business sustainable.
Growth Hacking in action: some more or less famous, more or less borderline examples
Here, finally, are some more or less famous examples of Growth Hacking practices. For those gambling data brazil who are discovering Growth Hacking, this is probably the best way to get a concrete idea of the thing. We will find in these examples the outlines of the AARRR matrix.
Everyone knows this famous email service. It was the first electronic mailbox. It was created by two employees who didn't want their boss to read their emails. The story of start-ups is sometimes juicy... The two employees, admiring their own work, quickly tried to market their revolutionary solution, but they didn't have enough money to invest in marketing. The idea of Timothy Draper, one of the two (ex-)employees, was to add an original signature at the bottom of all emails: "PS: I love you. Get your free e-mail at Hotmail". It doesn't pay a dime, but after six months, Hotmail had more than a million users (more than 12 million after a year and a half...). Note that Apple recycled this idea by offering the signature "sent from my iPhone" at the end of each message sent from an iPhone. This GH action particularly concerns the "Referral" stage.
Do you have the soul of a Growth Hacker and don't yet have a playground?
Discover Wix , the reference software for creating a website easily.
One of the best free solutions on the market.Test Wix
Growth Hacking Example #2 – Youtube
YouTube, for its part, had the idea of offering its users to post their videos on their own sites or blogs ( via the "embed" function). This allowed to boost the site's stats in no time! We are, here too, at the Referral level.
Growth Hacking Example #3 – AirBnB
Airbnb, probably one of the most often cited examples along with Hotmail, had another idea to develop its user base: divert traffic from a large site. Airbnb, created in 2008, had a lot of trouble taking off. Its creators then had a brilliant idea: post Airbnb ads on a site with a large audience: Craiglist (an American Leboncoin, that's how popular it is). Each time a user posted an ad on Airbnb, the ad was at the same time, automatically, published on Craiglist. It worked perfectly and propelled Airbnb to where they are today. We see with this example the sometimes "borderline" side of Growth Hacking practices (Airbnb has more or less "hacked" Craiglist, it must be said).
5. Income
This last step consists of transforming active users into revenue. This is the step towards which all the work of the GH tends, but which, however, only arrives at the end. This is the monetization step (advertising, subscription, etc.) during which prospects become real customers.
This matrix explains the Growth Hacker's philosophy very well. At first (the first four steps!), the Growth Hacker is not looking to make money at all. His goal is to increase the number of users of the service. To ensure sustainable growth, the GH focuses all his attention on the quality of the users, hence the importance of the activation and retention phases. It is only once the user base becomes large enough and the users have become active enough that the monetization work (last step) can begin. The Growth Hacker is therefore not an ox who rushes headlong towards the growth goddess, as our first definition of the GH might have suggested. He wants qualified and sustainable growth, the only growth capable of making the start-up's business sustainable.
Growth Hacking in action: some more or less famous, more or less borderline examples
Here, finally, are some more or less famous examples of Growth Hacking practices. For those gambling data brazil who are discovering Growth Hacking, this is probably the best way to get a concrete idea of the thing. We will find in these examples the outlines of the AARRR matrix.
Everyone knows this famous email service. It was the first electronic mailbox. It was created by two employees who didn't want their boss to read their emails. The story of start-ups is sometimes juicy... The two employees, admiring their own work, quickly tried to market their revolutionary solution, but they didn't have enough money to invest in marketing. The idea of Timothy Draper, one of the two (ex-)employees, was to add an original signature at the bottom of all emails: "PS: I love you. Get your free e-mail at Hotmail". It doesn't pay a dime, but after six months, Hotmail had more than a million users (more than 12 million after a year and a half...). Note that Apple recycled this idea by offering the signature "sent from my iPhone" at the end of each message sent from an iPhone. This GH action particularly concerns the "Referral" stage.
Do you have the soul of a Growth Hacker and don't yet have a playground?
Discover Wix , the reference software for creating a website easily.
One of the best free solutions on the market.Test Wix
Growth Hacking Example #2 – Youtube
YouTube, for its part, had the idea of offering its users to post their videos on their own sites or blogs ( via the "embed" function). This allowed to boost the site's stats in no time! We are, here too, at the Referral level.
Growth Hacking Example #3 – AirBnB
Airbnb, probably one of the most often cited examples along with Hotmail, had another idea to develop its user base: divert traffic from a large site. Airbnb, created in 2008, had a lot of trouble taking off. Its creators then had a brilliant idea: post Airbnb ads on a site with a large audience: Craiglist (an American Leboncoin, that's how popular it is). Each time a user posted an ad on Airbnb, the ad was at the same time, automatically, published on Craiglist. It worked perfectly and propelled Airbnb to where they are today. We see with this example the sometimes "borderline" side of Growth Hacking practices (Airbnb has more or less "hacked" Craiglist, it must be said).