This format is very useful when working on a consumer portrait in marketing. To conduct an interview, you should prepare a list of questions in advance and invite the client to a conversation. To attract his attention and interest, you can offer him participation in a promotion or a discount on a product.
Interview with a client in a deep research format
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Questions should be aimed at collecting information about the buyer, including his name, date of birth, place of residence, profession, attitude towards your product, problems he faces, as well as his emotions and motives.
To create a customer profile, the survey should help identify their needs, preferences, and behavioral characteristics. For example:
What are this person's habits?
How does his day usually go?
Who does he live with?
What is he striving for?
What is he afraid of?
How does he choose what to buy?
In-depth interviewing is an effective brazil phone data method for collecting information about a client, which helps to identify his emotions, values, motivations and problems.
To prepare for the survey, write questions with a focus on psychology. You can also ask the client to take the test or discuss the results with a psychologist. This approach can be difficult, since not everyone is willing to participate in such research.
To attract a person to an interview, create a focus group and offer them pleasant bonuses: a subscription, a gift, a discount, or the opportunity to test products for free.
Want to know how to create a psychological portrait? To do this, you need to choose a bright representative from each segment of the target audience and conduct research.
The main personality traits that you will be able to identify in a client are:
character;
temperament;
the skills and abilities needed to achieve success;
intelligence;
emotionality;
willpower;
communication skills;
self-confidence;
self-control;
ability to work in a team.
An example of how to correctly create a client profile based on psychological characteristics:
Darya Kozlova - student, 19 years old.
Character: open, friendly, emotional, sometimes impulsive.
Temperament (according to the Eysenck test): sanguine. Easily makes contact, quickly finds a common language with others.
Intellectual abilities (according to the Cattell test): well-developed abstract thinking, quickly assimilates new information.
Motivation (according to the Mehrabian test): strives to achieve goals.
Emotionality: average, sometimes excitability and stubbornness appear.
Communication skills: active, sociable, has a desire for leadership, easily adapts to society