Make sure that you know your goal,

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Make sure that you know your goal, and that you choose an objective that can help you meet it. For our example, we are going for Engagement.

C. Name Your Campaign
Choose a descriptive name for your campaign, for example, “10% Off Spring Sale 2023” or “T-Shirts Black Friday Sale”. This will make it easier for you if you are planning to run multiple campaigns, as it will be easier to sort and organize. Once done, click “Continue”.


D. Edit Your Campaign
Since we are running an Engagement campaign in our example, you can choose where you want to drive engagement. Choose the one that best fits your business.


E. Set Your Budget and Schedule
Here, you can set the budget for your campaign. You can choose between a daily or greece telegram budget. You can also set the schedule, meaning, you can choose if you want to run your ad for a specific date or time only, or to run it lifetime until you stop the campaign.


F. Set Your Audience
Here, you can set the target audience for your ad. You can specify the location, gender, and age. Depending on your changes, your estimated Reach or Page Likes will also change, so make sure you keep an eye on those.


You can also do a more detailed targeting to specifically include or exclude people depending on their interests, demographics, or behaviors.

For Interest, you can reach your audience based on their interest, activities, hobbies, or the Pages they liked. These could be broad like “Food”, to a more specific “French cuisine”, to an even more specific restaurant.

For Demographics, these are based on education, employment, household, or lifestyle details. These could be broad, like working in the IT industry, to targeting an audience coming from a specific employer.