Commercial practices and consumer practices in Rental
Posted: Tue Jan 07, 2025 9:05 am
Rental 's business practices not only comply with the objectives and principles of the circular economy, but also expand the boundaries of its area of application.
On the one hand, they improve the use of the product and extend its life nigeria whatsapp resource through shared use among multiple users . On the other hand, they ensure that consumption activities are increasingly integrated into the production process and the entire life cycle of the product, contributing to the formation of a continuum that proceeds seamlessly from sustainable consumption to sustainable production and, again, in the opposite direction.
Thanks to this bidirectionality , made possible by digital technologies at a level never experienced before, brands that adopt the rental circular economy as a business model are able to exploit data from customer interactions to enable a system of personalized recommendations within a more direct, participatory and transparent customer experience .
(Source: How Does the Collaborative Economy Advance Better Product Lifetimes? A Case Study of Free-Floating Bike Sharing , Shouheng Sun)
The role of research and technologies in promoting the circular economy
The circular economy is therefore “an economy designed to be restorative and regenerative, which tends to maintain products, components and materials in a state of maximum utility and value over time” (source: The Ellen MacArthur Foundation Growth Within: A Circular Economy Vision for a Competitive Europe ).
We can summarize the three factors that determine the value of the circular economy as follows:
On the one hand, they improve the use of the product and extend its life nigeria whatsapp resource through shared use among multiple users . On the other hand, they ensure that consumption activities are increasingly integrated into the production process and the entire life cycle of the product, contributing to the formation of a continuum that proceeds seamlessly from sustainable consumption to sustainable production and, again, in the opposite direction.
Thanks to this bidirectionality , made possible by digital technologies at a level never experienced before, brands that adopt the rental circular economy as a business model are able to exploit data from customer interactions to enable a system of personalized recommendations within a more direct, participatory and transparent customer experience .
(Source: How Does the Collaborative Economy Advance Better Product Lifetimes? A Case Study of Free-Floating Bike Sharing , Shouheng Sun)
The role of research and technologies in promoting the circular economy
The circular economy is therefore “an economy designed to be restorative and regenerative, which tends to maintain products, components and materials in a state of maximum utility and value over time” (source: The Ellen MacArthur Foundation Growth Within: A Circular Economy Vision for a Competitive Europe ).
We can summarize the three factors that determine the value of the circular economy as follows: