Rental Focus: Which Data Should We Focus On?
Posted: Tue Jan 07, 2025 8:50 am
Recommendations that suggest complementary products or services. To provide something a customer might be interested in, companies now have even more sophisticated algorithms that allow, for example, the processing of recommendations of products that complement what the buyer has already browsed or purchased.
Recommendations built to fuel a conversation outside the brand's proprietary indonesia whatsapp resource channels . It is a particularly promising tactic that by intervening on the elements of the message (visual, structure, tone of voice, call to action) can encourage the sharing of content within the consumer community, and in doing so
increase the relevance of that product and that brand ,
lighten the workload of customer care assistance , which must, in any case, together with marketing and social media managers, always monitor the topics (hashtags and mentions) that concern the brand, to intervene where there is a need to reaffirm its history and values.
Even in the sharing economy , personal recommendations play an important role because they can strongly influence people's decision to participate in a sharing service.
Let's take a small step back: it seems that in this context the decisive input often comes from friends who have already had experience with a sharing service and who are consulted when deciding whether to adopt a service or which service to choose (source: Roman Netsiporuk, The Customer Experience in the Sharing Economy: A Context Specific Approach to Airbnb ). But if word of mouth is still today an extraordinary weapon capable of amplifying the reach of messages, and of making up for the lack of access to information, or the difficulty of finding it.
As Anna Almanza (source: rentalblog.it ) acutely points out , if in the case of companies operating in the Rental sector there is no doubt about the need to acquire more information about customers, to better meet their needs and desires, it is less obvious to grasp the signals about their future intentions. To formulate accurate hypotheses it is then necessary to collect, centralize and interpret all the available information relating to the supply relationship, so as to promptly grasp any frictions experienced by the customer and intervene promptly to minimize them.
Recommendations built to fuel a conversation outside the brand's proprietary indonesia whatsapp resource channels . It is a particularly promising tactic that by intervening on the elements of the message (visual, structure, tone of voice, call to action) can encourage the sharing of content within the consumer community, and in doing so
increase the relevance of that product and that brand ,
lighten the workload of customer care assistance , which must, in any case, together with marketing and social media managers, always monitor the topics (hashtags and mentions) that concern the brand, to intervene where there is a need to reaffirm its history and values.
Even in the sharing economy , personal recommendations play an important role because they can strongly influence people's decision to participate in a sharing service.
Let's take a small step back: it seems that in this context the decisive input often comes from friends who have already had experience with a sharing service and who are consulted when deciding whether to adopt a service or which service to choose (source: Roman Netsiporuk, The Customer Experience in the Sharing Economy: A Context Specific Approach to Airbnb ). But if word of mouth is still today an extraordinary weapon capable of amplifying the reach of messages, and of making up for the lack of access to information, or the difficulty of finding it.
As Anna Almanza (source: rentalblog.it ) acutely points out , if in the case of companies operating in the Rental sector there is no doubt about the need to acquire more information about customers, to better meet their needs and desires, it is less obvious to grasp the signals about their future intentions. To formulate accurate hypotheses it is then necessary to collect, centralize and interpret all the available information relating to the supply relationship, so as to promptly grasp any frictions experienced by the customer and intervene promptly to minimize them.