But what exactly does the expression “sales enablement” mean?
Posted: Tue Jan 07, 2025 8:17 am
Sales enablement is the winning strategy to create a more fluid and interconnected internal workflow and to build a relationship with the customer capable of meeting expectations and, above all, effectively addressing changes in the context in which companies operate.
According to the pure literal translation, sales enablement means “enabling sales”. We are therefore talking about the sales area of an economic activity.
Obviously this is not enough. A more organic answer to the question that ukraine whatsapp resource opens this article could be directly: a specific business organization approach aimed at improving the market performance of your company.
In a more narrow sense, it is that business organisation strategy (but not only) which, among the various activities to be implemented, includes above all that of putting the sales force in a position to be able to create more effective commercial relationships and to express better performances with customers , thanks to a better sharing of information , data and procedures, so as to support its own commercial development.
This definition is also correct, but it leaves out an important aspect , perhaps the most important one for understanding exactly what sales enablement is : that is, the transformation of the consumer and consequently the necessary adaptation that every company must implement to remain competitive.
According to the pure literal translation, sales enablement means “enabling sales”. We are therefore talking about the sales area of an economic activity.
Obviously this is not enough. A more organic answer to the question that ukraine whatsapp resource opens this article could be directly: a specific business organization approach aimed at improving the market performance of your company.
In a more narrow sense, it is that business organisation strategy (but not only) which, among the various activities to be implemented, includes above all that of putting the sales force in a position to be able to create more effective commercial relationships and to express better performances with customers , thanks to a better sharing of information , data and procedures, so as to support its own commercial development.
This definition is also correct, but it leaves out an important aspect , perhaps the most important one for understanding exactly what sales enablement is : that is, the transformation of the consumer and consequently the necessary adaptation that every company must implement to remain competitive.