has rules around disclosing what posts
Posted: Tue Jan 07, 2025 6:57 am
Even aspirational influencers offer a range of prices. If you have someone in mind, just ask for their fact sheet, Macha said — it should have pricing listed. Ignoring the FTC’s rules of engagement. When influencer marketing first got started, “it was pay-per-play,” McKeown said. “You’d give someone a check and they would promote your item.” They might tag it as #sponsored, or they might not. It was a new, unregulated sector. Not anymore. The Federal Trade Commission (FTC) now
are endorsements or advertisements or in any way sponsored. lebanon number screening For instance, sponsorship disclosures should be visible in the endorsement message, and terms like “collab” or “ambassador” are considered too vague to count as a disclosure. If your partnership doesn’t follow the FTC’s rules, you could get yourself into some serious trouble. In 2020, a detox tea company was ordered to repay customers $1 million after celebrity influencers like Cardi B didn’t place partnership disclosures high enough in their social posts. Doing a splashy collab, but just once. “That’s like advertising on one podcast or putting one commercial on a sea of television,” McKeown said.
are endorsements or advertisements or in any way sponsored. lebanon number screening For instance, sponsorship disclosures should be visible in the endorsement message, and terms like “collab” or “ambassador” are considered too vague to count as a disclosure. If your partnership doesn’t follow the FTC’s rules, you could get yourself into some serious trouble. In 2020, a detox tea company was ordered to repay customers $1 million after celebrity influencers like Cardi B didn’t place partnership disclosures high enough in their social posts. Doing a splashy collab, but just once. “That’s like advertising on one podcast or putting one commercial on a sea of television,” McKeown said.