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Strategic ABM concentrates on one-to-one accounts, developing highly tailored plans for each individual account. Read more: Our Favorite KPIs for Account-Based-Marketing ABM's Origins ABM has been around for a while. Back in 1997, the marketing and advertising agency CSC employed a marketing strategy known as "full-court press pursuit." This approach entailed deploying every possible marketing tactic – from phone calls, personalized emails, and in-person visits to traditional mail and TV spots –



until something resonated with a distinct roved successful – it resulted in CSC kazakhstan number screening securing two contracts valued at over $170 million spanning a decade. In recent years, ABM has reached more widespread acceptance as one way to avoid “one-size-fits-all” marketing approaches that are out of touch with over-inundated consumers. Initially, large corporations with deep pockets utilized ABM, but today, thanks to technology advancements, it's accessible – and perhaps most common – for smaller organizations (we’ll cover how you can get started with even a single marketer below). What are the pros and cons of Account-Based Marketing? Before you start posting openings for "ABM manager" or seeking consultants, consider your unique situation as well as the pros and cons of ABM detailed below.