Why did Universal Analytics switch to GA4?
Universal Analytics has moved to GA4 due to the changing digital landscape and the thailand business mailing list vneed for a more comprehensive, privacy-focused, and forward-thinking analytics solution. GA4 has superior collection capabilities, more machine learning capabilities, and a focus on user privacy and data security as a priority. It gives users a much more comprehensive view of their behavior across multiple devices and channels, enabling businesses to make better, data-driven decisions with greater accuracy and insight.
Is Google Analytics 4 free?
Yes, Google Analytics 4 is completely free to use. There is no cost to set it up or run it. However, you should be aware that some of its more specific customization or advanced features require a lot more technical expertise or third-party integrations, so there may be a cost to install them.
Can you run Google Analytics 4 and Universal Analytics at the same time?
Yes, there is a provision to use both Google Analytics 4 and Universal Analytics simultaneously until the transition is complete. Businesses can also collect data in this format so they can compare the two analytics platforms and isolate any discrepancies between them so they can make the right decision for their next step. Note: Google recommends migrating to GA4 as soon as possible to take full advantage of the superior features and make a smooth transition.
Why is Google Analytics 4 so difficult to use?
Google Analytics 4 is more complex, mainly due to the new interface, data model, and jargon associated with the previous one. The learning curve will be relatively steeper, especially for users who are used to the classic Universal Analytics setup. On the other hand, although GA4 is more complex, the advantages include its ability to provide more detailed insights into user behavior, which makes up for the complexity. The learning curve tends to decrease as the user becomes more familiar with GA4.
What happens if you don't switch to GA4?
If you don’t make the move to GA4, you will eventually miss out on that treasure trove of valuable information, insights, and signals. Google announced the discontinuation of Universal Analytics, which means it will eventually stop collecting data. Businesses will lose out on a lot of valuable data that will help them with their marketing strategies, product development, or even business decisions if they don’t make the transition to GA4. The final versions have enhanced privacy compliance capabilities, machine learning capabilities, and cross-platform and cross-device tracking that keep you up to date in today’s digital world.