4. Communicating internally in a misaligned way
Posted: Tue Jan 07, 2025 5:34 am
A successful healthcare marketing project requires the participation of different professionals, who must be updated and aligned on content, objectives and communication methodologies. The risk is that internal communication gets stuck, interrupted or produces distorted messages that go beyond the company walls. Internal communication, in fact, is not limited to itself but precedes and defines external communication and has a direct influence on the messages that are then spread outside.
For this reason, each department must be aligned on the same guidelines . Otherwise, the algeria whatsapp resource risk is that the message will be somehow dissonant and that this dissonance will also have an impact on external communication and ultimately negatively influence the patient experience. The brand guidelines must therefore be consistent (from the visual identity to the messaging system to the methods of presence on the media), otherwise the “perceived” organization would end up being less recognizable and less reliable.
New digital tools can be used extremely effectively to share value systems, business decisions and communication methods, thus minimizing the barriers between different business functions: automated platforms to simplify collaboration between different teams, interactive and personalized videos to make internal training more engaging, updated micro sites with content designed specifically for the individual employee.
For this reason, each department must be aligned on the same guidelines . Otherwise, the algeria whatsapp resource risk is that the message will be somehow dissonant and that this dissonance will also have an impact on external communication and ultimately negatively influence the patient experience. The brand guidelines must therefore be consistent (from the visual identity to the messaging system to the methods of presence on the media), otherwise the “perceived” organization would end up being less recognizable and less reliable.
New digital tools can be used extremely effectively to share value systems, business decisions and communication methods, thus minimizing the barriers between different business functions: automated platforms to simplify collaboration between different teams, interactive and personalized videos to make internal training more engaging, updated micro sites with content designed specifically for the individual employee.