What are Real Time Analytics?

[nurmohammadkhan]

A real-time reading of purchasing paths and consumer habits is absolutely essential to allow companies to offer the experiences that consumers have come to expect (and sometimes demand). At the base of this sophisticated activity of interpreting reality we find Real Time analytics .

According to TechTarget , Real Time analytics can be defined as “the ability to use data and its sources as soon as they enter a system.”

Real Time Marketing is based precisely on these analyses: it involves the instant afghanistan whatsapp resource use of data to develop a strategy focused on current trends and immediate customer feedback , through content produced hour by hour . From a conceptual point of view, we might think that this is a constitutive condition opposite to that which characterizes marketing planned in advance and with a fixed program, but this, as we will see, is an antithesis that can, in many respects, be easily resolved.

In any case, as identified in a study by the Harvard Business Review ( Real – Time Analytics: The Key to Unlocking Customer Insights & Driving the Customer Experience) , Real Time analytics are crucial to improving the overall performance of organizations , at least according to what was declared by two thirds of the 560 business leaders interviewed.

The other responses contained in the research also testify to the acquisition by brands of a certain familiarity with Real Time analytics, which were used within marketing plans to personalize the customer journey and ensure their loyalty.