Generate Leads Using Interactive Content

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The stated goal of the FIL, organized among others by Aurélie Rousseau and Julien Kostrèche, at the head of Ouest Médialab: to get "the nose out of the handlebars ", in the era of information fatigue. The 5th edition also examined the economic models of local media, the success of newsletters launched by the regional press, France Bleu's strategy to get closer to its audiences, and the fumbling of young journalists within local media.


A selected look back at some key conferences. By Alexandra Klinnik, MediaLab of austria telegram Information " All the conferences with the word AI in them have been sold out ," says Gilles Van Kote, deputy director of reader relations at Le Monde. The technology is fascinating. Since November 2022, not a day has gone by without news about generative AI and its exploits. " This is a disruption in usage, not a technological one.


This technology is accessible to the general public, to everyone ," emphasizes Claude de Loupy, CEO of Syllabs, a start-up specializing in automatic text generation. From his 91-year-old father to his 14-year-old son, the use affects all generations, he continues. " Far from being austere, ChatGPT is a "nice" interface. A beautiful tool that some people personify too much. Someone used it as a confidant and then committed suicide.