26. 58% of donors would rather talk to someone within the nonprofit than the brand itself.
Posted: Mon Jan 06, 2025 10:29 am
Personalized subject lines in email marketing campaigns
Those interested in this platform can learn more in our review of Constant Contact.
People are more likely to trust and connect with germany phone number other individuals than with faceless organizations. This method is particularly effective in email fundraising.
For example, in an email marketing campaign, the message might come from a specific team member rather than a general organizational email. You can also create a professional email using your team members' names, such as [email protected], to add a more personal touch.
WPBeginner’s Email Signature Generator
In addition to this, you can create a custom email signature using our free tool. This way, you can create a professional signature that includes your name, location, and profile picture so users can see that the email is from a real person and not a bot.
27. Donors respond best to messages of hope (41.5%), followed by messages of desire (27.3%), messages of fear (15.5%), and messages of guilt (10.3%).
Donors responded best to hopeful messages (41.5%), followed by wish-based messages (27.3%), fear-based messages (15.5%) and guilt-based messages (10.3%).
Messages of hope and aspirations motivate donors by showing them the potential positive impact of their donation, rather than focusing on negative consequences or guilt.
For example, instead of saying, “Without your help, children will go hungry” (based on fear), a more effective message could be: “Your donation can help provide nutritious meals to children in need” (based on hope). This approach emphasizes solutions rather than problems.
If you're not sure how to rephrase the original text in a more positive way, consider using an artificial intelligence writer. These content generators can suggest alternative phrases, generate ideas for success stories, or help create compelling calls to action that draw attention to hope and positive impact.
Those interested in this platform can learn more in our review of Constant Contact.
People are more likely to trust and connect with germany phone number other individuals than with faceless organizations. This method is particularly effective in email fundraising.
For example, in an email marketing campaign, the message might come from a specific team member rather than a general organizational email. You can also create a professional email using your team members' names, such as [email protected], to add a more personal touch.
WPBeginner’s Email Signature Generator
In addition to this, you can create a custom email signature using our free tool. This way, you can create a professional signature that includes your name, location, and profile picture so users can see that the email is from a real person and not a bot.
27. Donors respond best to messages of hope (41.5%), followed by messages of desire (27.3%), messages of fear (15.5%), and messages of guilt (10.3%).
Donors responded best to hopeful messages (41.5%), followed by wish-based messages (27.3%), fear-based messages (15.5%) and guilt-based messages (10.3%).
Messages of hope and aspirations motivate donors by showing them the potential positive impact of their donation, rather than focusing on negative consequences or guilt.
For example, instead of saying, “Without your help, children will go hungry” (based on fear), a more effective message could be: “Your donation can help provide nutritious meals to children in need” (based on hope). This approach emphasizes solutions rather than problems.
If you're not sure how to rephrase the original text in a more positive way, consider using an artificial intelligence writer. These content generators can suggest alternative phrases, generate ideas for success stories, or help create compelling calls to action that draw attention to hope and positive impact.