What is the perfect type of content for you
Posted: Sun Dec 22, 2024 4:36 am
your brand and your audience? We've already talked about the important connection between the brand and its spokespersons, but now it's time to find out what type of content is the most ideal, the one that will connect the most with your audience and the one that will make your brand more visible and unique. Watch this video to find out.
Social networks have become an important window of information and entertainment for society, dominating the internet thanks to their easy access and dynamism; despite being created primarily to connect us as individuals, in recent years advertising has taken center stage.
On platforms like Instagram or Facebook, small merchants seek switzerland email address to reach a wider audience through daily offers and paid advertising. It is assumed that the fact that both media represent a great opportunity for businesses and entrepreneurs will lead to significant advertising saturation and it becomes more difficult to gain a place in the community. Therefore, copywriters face a creative challenge every day to ensure that originality prevails over trends and viral content that is positioned daily.
In this regard, Bruno Migliorini, CEO of AMOGrowth, mentions that in order to make a good post, three valuable elements are required to study and perfect: first, there is the content , identified as a photo, image, infographic or a video, that is, what you want to publish; second, we have the technical part of it, that is, how it is published, in what format, under what dimensions the platform demands it, and finally, an original Copy , which calls to action and provides relevant information about the subject being discussed in the post. For Migliorini, each element is important and if any is poorly formulated, the success of the post would be affected as a whole.
However, thanks to the nature of copy, we find it an essential element when making a publication because it is the one that will give meaning to everything that is being presented to the consumer in the design, therefore its formulation is usually difficult, attracting attention without falling into clichés and at the same time summarizing the content that you want to convey in a few lines is always complicated.
What is the purpose of a copy?
The copy must attract attention and lead to an action and interaction with the content that has been published. It will have fully worked if these elements have encouraged the audience to give a like, leave a comment or, even better, have the public interact directly through messages that could become a good business opportunity. This is how its success can be measured.
Social networks have become an important window of information and entertainment for society, dominating the internet thanks to their easy access and dynamism; despite being created primarily to connect us as individuals, in recent years advertising has taken center stage.
On platforms like Instagram or Facebook, small merchants seek switzerland email address to reach a wider audience through daily offers and paid advertising. It is assumed that the fact that both media represent a great opportunity for businesses and entrepreneurs will lead to significant advertising saturation and it becomes more difficult to gain a place in the community. Therefore, copywriters face a creative challenge every day to ensure that originality prevails over trends and viral content that is positioned daily.
In this regard, Bruno Migliorini, CEO of AMOGrowth, mentions that in order to make a good post, three valuable elements are required to study and perfect: first, there is the content , identified as a photo, image, infographic or a video, that is, what you want to publish; second, we have the technical part of it, that is, how it is published, in what format, under what dimensions the platform demands it, and finally, an original Copy , which calls to action and provides relevant information about the subject being discussed in the post. For Migliorini, each element is important and if any is poorly formulated, the success of the post would be affected as a whole.
However, thanks to the nature of copy, we find it an essential element when making a publication because it is the one that will give meaning to everything that is being presented to the consumer in the design, therefore its formulation is usually difficult, attracting attention without falling into clichés and at the same time summarizing the content that you want to convey in a few lines is always complicated.
What is the purpose of a copy?
The copy must attract attention and lead to an action and interaction with the content that has been published. It will have fully worked if these elements have encouraged the audience to give a like, leave a comment or, even better, have the public interact directly through messages that could become a good business opportunity. This is how its success can be measured.