Having choices is good. But having too many? It’s paralyzing. This phenomenon, known as “choice overload,” can leave visitors stuck when they’re bombarded with too many CTAs on your website. They can’t decide and are more likely to take no action.
The primary goal of your website should be clarity. It can be tempting to include multiple CTAs to cover every possible action on your website, but it is better to strategically lead visitors to a primary action that aligns with your end goal.
Consider the websites of two famous brands, for example: Netflix and Hulu.
When you first visit the senegal whatsapp Netflix homepage, it’s clear what they want to achieve: “The design is minimalist and highlights this primary CTA, making it easy for visitors to understand their next step.
Even if you scroll down to their landing page, they've optimized it for a single user action: Get Started.
Now consider Hulu’s website. Hulu offers a variety of plans, bundles, and add-ons, including a partnership with Live TV. While these offers give users choice, their homepage can be overwhelming for a first-time visitor. There are multiple CTAs, such as “Get Both,” “Get All Three,” “Sign Up for Hulu Only,” or “Get Hulu + Live TV.”