We compared the cost of a lead from a specific ad and sales from it. , we understood the channel's profitability. To see the results of Telegram advertising in end-to-end analytics, we added UTM tags to the links inside the bot. The second step is to evaluate the results and find the most effective ads and topics In effective campaigns, we increased the CPM to get more traffic. The maximum budget that we reached during the promotion was 100-150 thousand rubles per day. Yes, the traffic became more expensive, but we adjusted the rate based on the cost of sale, primarily focusing on the cost of the lead.
We try to maintain the CPM at a level of 2 to 4 euros, depending bosnia and herzegovina whatsapp phone number on the targeting topic. The third step of advertising in Telegram Ads is scaling successful mechanics Observation: it is worth focusing not on the primary interaction indicator (the cost of a channel subscription or bot activation ), but on the result. The cost of a lead and then the cost of a sale are important (depending on your funnel). The subscription itself may be cheap, but in the future these users will convert poorly into clients. For some audiences, the opposite is true.
In general, the cost of a subscriber does not always indicate the success of a campaign. We have special mechanics to promote the bot. We direct traffic like this: from the ad, the user gets to the bot, which sends useful material on the topic of children's education. Then the bot invites you to a webinar. After participating, potential clients leave requests for training.