Deezer has decided to stop investing in native
Posted: Mon Jan 06, 2025 5:52 am
The objective was to "stay tuned", the formula chosen for this 6th edition : to be attentive, among other things, to an ecosystem which is existentially questioning its balance and its direction. While this edition was a success, it was necessary to face a "retraction of the ecosystem". Some partners revised their budgets and halved their contributions... After five years of investing in podcasts, brands and platforms are questioning their profitability.
Podcasts and to refocus its strategy around music streaming. Patreon, a company costa rica telegram that does crowdfunding, has also decided to withdraw. Targetspot, a digital radio agency that supported us for five years, did not wish to renew. This is not about pointing fingers. They have their reasons. I would like to salute the loyalty and faithfulness of those who have continued, such as Amazon Music, Spotify, Acast, collective rights management companies, etc.
Advertising and commercial revenues lack stability while audiences are good. It's quite a paradox. There is a significant increase in the share of listeners (+5 points) with 37% of listeners in France in 2023, according to the results of the CSA/Havas Paris Barometer on the relationship of the French to native podcasts. The market is reaching a pivotal moment with two possibilities. Either we persevere until we develop the audience so that it becomes profitable thanks to advertising, cross-promotions, etc.
Podcasts and to refocus its strategy around music streaming. Patreon, a company costa rica telegram that does crowdfunding, has also decided to withdraw. Targetspot, a digital radio agency that supported us for five years, did not wish to renew. This is not about pointing fingers. They have their reasons. I would like to salute the loyalty and faithfulness of those who have continued, such as Amazon Music, Spotify, Acast, collective rights management companies, etc.
Advertising and commercial revenues lack stability while audiences are good. It's quite a paradox. There is a significant increase in the share of listeners (+5 points) with 37% of listeners in France in 2023, according to the results of the CSA/Havas Paris Barometer on the relationship of the French to native podcasts. The market is reaching a pivotal moment with two possibilities. Either we persevere until we develop the audience so that it becomes profitable thanks to advertising, cross-promotions, etc.