Where is online video headed in Spain?
Posted: Mon Jan 06, 2025 3:50 am
Since the explosion of online video in 2005, its consumption has grown unstoppably. Online video with advertising content has emerged as a result of the development of a new market for audiovisual content on the Internet. This is an opportunity for the marketing sector to use this emerging tool in its campaigns.
The Spanish Interactive Advertising Bureau (IAB) has recently published the latest data on video on the Internet in Spain. In its report, “Video marketing and online video advertising : an approach from the user’s perspective,” it is noted that Spanish Internet users spend one in every four hours of their browsing time watching videos. IAB Spain reveals that “more than half of users say they watch audiovisual content daily and 80% do so weekly.”
According to Comscore Video Metrix 's latest report, daily online video usage in Spain increased uae phone number list by 16.8% between January and March 2011. Our country is in fourth place in Europe in terms of online video consumption, with more than 18 million unique users who watched an average of 151 audiovisual files over 18.4 hours in March 2011.
This increase is due, among other factors, to the popularity that smartphones and digital tablets have achieved in our country during the past year. With these new media, the opportunities for video streaming have multiplied and have given rise to a ubiquitous user. The “typical” consumer, according to Comscore, is under 35 years old, and represents half of the online video audience in the European Union, in December 2010.
As a consequence of this specialization of the viewer , producers are faced with an audience that is more attentive to content and messages, as well as a consumer who is beginning to choose between some pieces or others, whether they are thematic or advertising-related.
Given this encouraging information for the online audiovisual world, the question that arises in the Spanish case is whether advertisers will take advantage of this great opportunity.
The Spanish Interactive Advertising Bureau (IAB) has recently published the latest data on video on the Internet in Spain. In its report, “Video marketing and online video advertising : an approach from the user’s perspective,” it is noted that Spanish Internet users spend one in every four hours of their browsing time watching videos. IAB Spain reveals that “more than half of users say they watch audiovisual content daily and 80% do so weekly.”
According to Comscore Video Metrix 's latest report, daily online video usage in Spain increased uae phone number list by 16.8% between January and March 2011. Our country is in fourth place in Europe in terms of online video consumption, with more than 18 million unique users who watched an average of 151 audiovisual files over 18.4 hours in March 2011.
This increase is due, among other factors, to the popularity that smartphones and digital tablets have achieved in our country during the past year. With these new media, the opportunities for video streaming have multiplied and have given rise to a ubiquitous user. The “typical” consumer, according to Comscore, is under 35 years old, and represents half of the online video audience in the European Union, in December 2010.
As a consequence of this specialization of the viewer , producers are faced with an audience that is more attentive to content and messages, as well as a consumer who is beginning to choose between some pieces or others, whether they are thematic or advertising-related.
Given this encouraging information for the online audiovisual world, the question that arises in the Spanish case is whether advertisers will take advantage of this great opportunity.