16 Email Drip Campaign Examples for Diverse Marketing Needs
Posted: Sun Dec 22, 2024 3:55 am
Jun 27, 2024 - By Thomas Radavičius
Email Marketing Strategies
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Table of Contents
What is a Drip Campaign?
16 Email Drip Campaign Examples for Every Situation
What Makes a Good Drip Campaign?
Key Takeaways
Email drip campaigns are a great way to engage with your audience. They help marketers to automate email workflows and achieve desired results on autopilot.
But what makes a good drip email campaign? Are all of them made the same way? Not necessarily. For your drips to be successful, you should know when, how, and to whom to send them.
Are you eager to improve your drip campaign strategy? Stay tuned as we share 16 drip campaign emails to help you optimize it.
What is a Drip Campaign?
A drip campaign is a sequence of automated emails triggered after the user completes a specific action.
For example, when a user signs up for your marketing communication or product, you can send them a welcome drip campaign. Thank them and introduce the basic features of the product/service with the first email. With the second email, concentrate on distinguishing aspects of the product. And in the third email – wrap things up and motivate the user to act.
Automated drip campaigns are triggered based on a specific activity and automatically execute the whole campaign within a pre-set time frame. An effective drip campaign leverages the advantages of an automated email marketing strategy without too much effort or resource utilization.
16 Email Drip Campaign Examples for Every Situation
Now that we have the theory out of the way, let’s explore the best drip email campaigns for different goals. Use them as inspiration to create unique and effective drip marketing campaigns.
Welcome Series Drip Campaign
Onboarding Emails
Re-Engagement Drip Campaign
Customer Retention philippines whatsapp number free
Drips
Win-Back Campaigns
Action Completion Drips
Lead Nurturing Campaigns
Post-Purchase Emip
Renewals Drip
Let’s look at each of these email drip campaign examples one by one.
Welcome Email Series
A welcome email series is a great way to welcome new subscribers, thank them for joining your list, and introduce the features of your product/service. Break down all this information in multiple welcome drip emails instead of one to launch your welcome email series.
Subject line: Welcome to Canva. Let the creative fun begin!
Canva_Welcome_Drip_Campaign
Image source: Canva
Here’s a successful drip campaign example from Canva. The first welcome email provides some tips to help the user get started. The second email introduces specific tools to underline the diversity of the platform, while the third email focuses on available templates.
The subject line is simple but creative. It sets the right expectations and aligns with Canva’s brand identity.
Key Takeaways:
Keep the logical link between the sequences of your welcome drip campaign;
Add visual snippets of the tools you’re promoting for more clarity;
Use humor in your email copies to drive user engagement.
First impression is always important. Here’s 12 more welcome email examples to engage customers.
Onboarding Campaign
Onboarding drip email campaigns can effectively educate your subscribers about your product or services. Think of it as an educational course where each email equals a specific lecture. With easy-to-follow steps, you can help subscribers navigate through your platform without facing any issues or blockers
Subject line: You’re on your way to a shining resume!
Indeed_Onboarding_Drip_campaign
Image source: Indeed
In the email sequence above, Indeed uses email personalization and addresses the user by their name. The first CTA button is short and clear and fits the context perfectly.
Next comes the checklist that creates the right expectations for the rest of the email (and drip campaign) and gives structure to the onboarding process.
Distinctive and consistent design is a cherry on top.
Key Takeaways:
Concentrate on providing informational content and bringing value to the user;
Create a clear structure not only for the first email but also for the whole drip;
Personalize your campaign by addressing the user by their name or customizing the campaign according to their interests (if you have that data, of course).
Creating email campaigns with Sender is easy. Automating them — is even easier. Give it a shot and optimize your email marketing.
email_automation_campaign
Get Started For Free
Re-Engagement Campaigns
No matter how engaging your marketing campaigns are, you can’t avoid inactive subscribers. At some point, some users will stop interacting with your emails. And that’s exactly when you’ll need a re-engagement drip campaign.
Subject line: Framer Web is here—get it for free
Reactivation_drip_campaign
Image source: Framer
Above, you can see a re-engagement email drip campaign example from Framer. They took a product/feature update route with a minimalistic approach. You won’t see flashy designs or unique interactive elements here.
The copy isn’t promotional either – it simply describes the new feature. Yet it still offers a glimpse into the feature and attracts conversions with a free plan offer.
The choice of minimalistic approach isn’t accidental – Framer went with it considering the peculiarities of their target audience and buyer personas.
Key Takeaways:
Email Marketing Strategies
drip_campaign_examples
X
Table of Contents
Floating
Turn strategy into action
Don’t leave your perfect strategy untapped. Unlock its potential with Sender and see your sales explode.
Get Started For Free
Relevant features
Automated email
Email builder
Email marketing
Marketing automation
Automated texting
Table of Contents
What is a Drip Campaign?
16 Email Drip Campaign Examples for Every Situation
What Makes a Good Drip Campaign?
Key Takeaways
Email drip campaigns are a great way to engage with your audience. They help marketers to automate email workflows and achieve desired results on autopilot.
But what makes a good drip email campaign? Are all of them made the same way? Not necessarily. For your drips to be successful, you should know when, how, and to whom to send them.
Are you eager to improve your drip campaign strategy? Stay tuned as we share 16 drip campaign emails to help you optimize it.
What is a Drip Campaign?
A drip campaign is a sequence of automated emails triggered after the user completes a specific action.
For example, when a user signs up for your marketing communication or product, you can send them a welcome drip campaign. Thank them and introduce the basic features of the product/service with the first email. With the second email, concentrate on distinguishing aspects of the product. And in the third email – wrap things up and motivate the user to act.
Automated drip campaigns are triggered based on a specific activity and automatically execute the whole campaign within a pre-set time frame. An effective drip campaign leverages the advantages of an automated email marketing strategy without too much effort or resource utilization.
16 Email Drip Campaign Examples for Every Situation
Now that we have the theory out of the way, let’s explore the best drip email campaigns for different goals. Use them as inspiration to create unique and effective drip marketing campaigns.
Welcome Series Drip Campaign
Onboarding Emails
Re-Engagement Drip Campaign
Customer Retention philippines whatsapp number free
Drips
Win-Back Campaigns
Action Completion Drips
Lead Nurturing Campaigns
Post-Purchase Emip
Renewals Drip
Let’s look at each of these email drip campaign examples one by one.
Welcome Email Series
A welcome email series is a great way to welcome new subscribers, thank them for joining your list, and introduce the features of your product/service. Break down all this information in multiple welcome drip emails instead of one to launch your welcome email series.
Subject line: Welcome to Canva. Let the creative fun begin!
Canva_Welcome_Drip_Campaign
Image source: Canva
Here’s a successful drip campaign example from Canva. The first welcome email provides some tips to help the user get started. The second email introduces specific tools to underline the diversity of the platform, while the third email focuses on available templates.
The subject line is simple but creative. It sets the right expectations and aligns with Canva’s brand identity.
Key Takeaways:
Keep the logical link between the sequences of your welcome drip campaign;
Add visual snippets of the tools you’re promoting for more clarity;
Use humor in your email copies to drive user engagement.
First impression is always important. Here’s 12 more welcome email examples to engage customers.
Onboarding Campaign
Onboarding drip email campaigns can effectively educate your subscribers about your product or services. Think of it as an educational course where each email equals a specific lecture. With easy-to-follow steps, you can help subscribers navigate through your platform without facing any issues or blockers
Subject line: You’re on your way to a shining resume!
Indeed_Onboarding_Drip_campaign
Image source: Indeed
In the email sequence above, Indeed uses email personalization and addresses the user by their name. The first CTA button is short and clear and fits the context perfectly.
Next comes the checklist that creates the right expectations for the rest of the email (and drip campaign) and gives structure to the onboarding process.
Distinctive and consistent design is a cherry on top.
Key Takeaways:
Concentrate on providing informational content and bringing value to the user;
Create a clear structure not only for the first email but also for the whole drip;
Personalize your campaign by addressing the user by their name or customizing the campaign according to their interests (if you have that data, of course).
Creating email campaigns with Sender is easy. Automating them — is even easier. Give it a shot and optimize your email marketing.
email_automation_campaign
Get Started For Free
Re-Engagement Campaigns
No matter how engaging your marketing campaigns are, you can’t avoid inactive subscribers. At some point, some users will stop interacting with your emails. And that’s exactly when you’ll need a re-engagement drip campaign.
Subject line: Framer Web is here—get it for free
Reactivation_drip_campaign
Image source: Framer
Above, you can see a re-engagement email drip campaign example from Framer. They took a product/feature update route with a minimalistic approach. You won’t see flashy designs or unique interactive elements here.
The copy isn’t promotional either – it simply describes the new feature. Yet it still offers a glimpse into the feature and attracts conversions with a free plan offer.
The choice of minimalistic approach isn’t accidental – Framer went with it considering the peculiarities of their target audience and buyer personas.
Key Takeaways: