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Is your business ready for a CRM?

Posted: Sun Jan 05, 2025 5:03 am
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3. Contacting (Connecting)
At the contact stage, the sales rep will make their first connection macedonia mobile phone number with the prospect.

There will likely be a lot of back-and-forth communication and follow-ups, and sometimes this step can meld into the next since you’ll be gathering relevant information about your prospect as you contact each other throughout the connection period.

According to a HubSpot survey, 42% of sales professionals find prospecting and outreach to be the most challenging part of the sales process—and for good reason. This stage tends to take significant time and yields little results compared to the input needed. It’s not uncommon for a significant number of your prospects to ignore your contact attempts or refuse a qualifying discussion.

The culmination of the connection stage will lead to booking a one-on-one discovery session to move prospects to the qualifying stage.

4. Qualifying (Discovery)
At the qualifying stage, the sales rep attempts to deepen the relationship with the prospect while making sure that they qualify for the solution that they’ll eventually offer.

You’ll have a one-on-one with decision-makers to ask key qualifying questions and learn more about them and their business. Specifically, their pain points and goals in relation to your solution.

Not only are you learning more about your prospects, you are also qualifying them. At this stage, you will learn about their problems and budgets to determine whether your solution is a good fit for them. If it is, your sales team moves on to the next stage: pitching.

5. Pitching
At this stage, you’ve likely gathered enough information to make a successful case as to why your prospect should choose your solution.

The pitching stage is a crucial time for your sales reps to shine, and it’s built on the foundation of your research and how well you’ve nurtured the relationship with your prospect.

Usually, the pitch comes in the form of a presentation that you show the decision-maker.

While having a universal pitch is common practice for sales teams, it’s best practice to modify and prepare your pitch, tailoring it to individual prospects.