Top 3 Ways Retailers Can Use WhatsApp Business Platform
Posted: Sat Jan 04, 2025 4:14 am
Due to the Covid pandemic, many retailers have suffered huge financial losses, and things don’t seem to be improving anytime soon. In fact, retail profits are expected to drop by €11 billion by 2025.
Retailers need to take the time to think about their communication strategy in order to thrive and get ahead of the competition. One of the aspects they need to consider is how they interact with customers at each touchpoint. Let’s start by analyzing these points.
Solving the problems of current retailer-customer touchpoints
Existing marketing channels are not having enough impact
Customers’ taste for email has waned considerably. Several statistics prove this, including an open rate of only 20.9% (compared to 95% for mobile channels) and a conversion rate of 3.26% (compared to 32% for mobile channels). Sure, email offers the opportunity to send rich content such as images and videos, but factors such as increasingly intelligent spam filters continue to hamper the reception of this content.
Automation of customer service processes
For any retailer that has to handle a large number of near-identical customer service interactions through an agent (including returns processing), automation is a clear cost-cutting tool. By giving customers the ability to self-serve through an engaging channel, retailers can free up time for their customer service team to focus on more complex and productive tasks.
Stand out from the competition
Whether it’s running a successful marketing campaign or providing top-notch customer service, retailers need to take a different approach than their competitors and give the customer what they want, when the pakistan whatsapp list want it. While this is a difficult task, it is achievable. Retailers should look to embrace emerging technologies to exploit opportunities that their competitors have not, and be true leaders in the field.
Why is WhatsApp the answer to these challenges?
Here are some key statistics that make WhatsApp an ideal solution to address the challenges mentioned above:
An impressive number of users : WhatsApp has more than 30 million users in France.
Customers want to interact via WhatsApp : 67% of mobile messaging users said they expect to interact more with brands to communicate with businesses in the next two years.
Customers are more likely to purchase from a business that offers WhatsApp touchpoints : 53% of respondents say they are likely to purchase from a business they can message directly.
Ability to send rich, branded messages : In addition to adding their company logo and profile, retailers can use the channel to send images, videos, and personalized content.
3 Key Ways Retailers Can Use WhatsApp:
Send better marketing content
Retailers need to take the time to think about their communication strategy in order to thrive and get ahead of the competition. One of the aspects they need to consider is how they interact with customers at each touchpoint. Let’s start by analyzing these points.
Solving the problems of current retailer-customer touchpoints
Existing marketing channels are not having enough impact
Customers’ taste for email has waned considerably. Several statistics prove this, including an open rate of only 20.9% (compared to 95% for mobile channels) and a conversion rate of 3.26% (compared to 32% for mobile channels). Sure, email offers the opportunity to send rich content such as images and videos, but factors such as increasingly intelligent spam filters continue to hamper the reception of this content.
Automation of customer service processes
For any retailer that has to handle a large number of near-identical customer service interactions through an agent (including returns processing), automation is a clear cost-cutting tool. By giving customers the ability to self-serve through an engaging channel, retailers can free up time for their customer service team to focus on more complex and productive tasks.
Stand out from the competition
Whether it’s running a successful marketing campaign or providing top-notch customer service, retailers need to take a different approach than their competitors and give the customer what they want, when the pakistan whatsapp list want it. While this is a difficult task, it is achievable. Retailers should look to embrace emerging technologies to exploit opportunities that their competitors have not, and be true leaders in the field.
Why is WhatsApp the answer to these challenges?
Here are some key statistics that make WhatsApp an ideal solution to address the challenges mentioned above:
An impressive number of users : WhatsApp has more than 30 million users in France.
Customers want to interact via WhatsApp : 67% of mobile messaging users said they expect to interact more with brands to communicate with businesses in the next two years.
Customers are more likely to purchase from a business that offers WhatsApp touchpoints : 53% of respondents say they are likely to purchase from a business they can message directly.
Ability to send rich, branded messages : In addition to adding their company logo and profile, retailers can use the channel to send images, videos, and personalized content.
3 Key Ways Retailers Can Use WhatsApp:
Send better marketing content