Customer demographics
Posted: Sat Jan 04, 2025 3:58 am
Why am I not closing deals?
a guy look at the screen and thinking with a text overlay of why am I not closing deals
Struggling to turn your sales opportunities into customers? These common mistakes may be to blame:
1. You may not know your prospects well enough
If you’re having trouble learning how to close a deal, the first question to ask yourself is whether you understand your prospects and their needs. You could have the best sales strategy in the world, but it won’t do any good if you’re using it on the wrong prospect.
It’s important to create customer segments that accurately reflect the prospects coming through your funnel, so you can tailor your messaging and sales approach to their needs. Spend some time researching your current customers and deals in your pipeline and creating customer profiles.
You’ll need to know details that might be relevant to how you approach your closing conversation, like:
Firmographics
Budget
Business goals
Specific pain points
When you’re talking with a prospect, you can determine which customer costa rica phone numbers segment they fall into based on their characteristics and needs and choose your closing strategy accordingly.
2. You might be too focused on your product
This sounds counterintuitive—after all, shouldn’t you share as much information as possible about the product you’re selling to convince the prospect to buy? That’s rarely the best approach.
Prospects want to know how your product is going to solve their problems. They’re not interested in hearing all about features they’ll never use, or add-ons that are far out of their budget. In fact, if you spend too much time focused on features that don’t appeal to them, prospects could walk away far sooner than you’d like.
The key is focusing on the prospect, not on your product. Use empathy and listen closely to your potential buyer, then shift your mindset to focus on meeting their needs, not singing your product’s praises.
a guy look at the screen and thinking with a text overlay of why am I not closing deals
Struggling to turn your sales opportunities into customers? These common mistakes may be to blame:
1. You may not know your prospects well enough
If you’re having trouble learning how to close a deal, the first question to ask yourself is whether you understand your prospects and their needs. You could have the best sales strategy in the world, but it won’t do any good if you’re using it on the wrong prospect.
It’s important to create customer segments that accurately reflect the prospects coming through your funnel, so you can tailor your messaging and sales approach to their needs. Spend some time researching your current customers and deals in your pipeline and creating customer profiles.
You’ll need to know details that might be relevant to how you approach your closing conversation, like:
Firmographics
Budget
Business goals
Specific pain points
When you’re talking with a prospect, you can determine which customer costa rica phone numbers segment they fall into based on their characteristics and needs and choose your closing strategy accordingly.
2. You might be too focused on your product
This sounds counterintuitive—after all, shouldn’t you share as much information as possible about the product you’re selling to convince the prospect to buy? That’s rarely the best approach.
Prospects want to know how your product is going to solve their problems. They’re not interested in hearing all about features they’ll never use, or add-ons that are far out of their budget. In fact, if you spend too much time focused on features that don’t appeal to them, prospects could walk away far sooner than you’d like.
The key is focusing on the prospect, not on your product. Use empathy and listen closely to your potential buyer, then shift your mindset to focus on meeting their needs, not singing your product’s praises.