The Complete Guide to Getting More Visibility on eBay
Posted: Sat Jan 04, 2025 3:35 am
Despite the number of existing platforms, eBay remains one of the most efficient marketplaces for selling products online. You still need to know how to do it correctly and succeed in improving the visibility of items on the platform, to better stand out from your competitors and maximize your sales.
There are several approaches to improve this visibility. One of them, and probably the most effective, is to use the sponsored ads service . This service is often overlooked by eBay users. However, it is very simple to use and allows you to easily and quickly increase the impact and visibility of your products. In addition, you take no risks, because you only pay advertising fees if the Internet user buys.
In this article, we will introduce you to this service offered by eBay, explain in detail how it works and give you some tips for successful sponsored listing campaigns.
Summary
Improve the visibility of your products on eBay with sponsored listings
Few companies think of advertising on eBay. This is not specific to eBay. In general, an e-retailer tends to turn to advertising on search engines (Google AdWords , Bing Ads, etc.). However, it is very interesting to promote your items on marketplaces, and in particular on one of the most important to this day: eBay. Why? Because these platforms generate colossal AND qualified traffic: Internet users who are on eBay have a much greater purchase intention than Internet users who browse on Google, for example.
eBay allows its sellers to use sponsored listings to improve the visibility of items on the marketplace. You've probably seen sponsored listings on eBay before. It looks like this:
ebay sponsored ad
But they don't only appear in this format. Sponsored ads can be positioned in more than 50 different places on eBay, throughout the Internet users' purchasing journey (on mobile as well as on desktop). Within product sheets for example, in the form of a carousel:
ebay sponsored ad carousel
The variety of areas reserved for sponsored ads allows ads to be displayed where they are most likely to be seen by potential customers.
The other advantage of this service offered by eBay lies in the australia whatsapp list economic model. Often, in the world of Display or Search advertising, the advertiser pays based on the number of clicks or impressions. This means that you pay each time an Internet user clicks on your ad or it appears on their screen...implied: even when they ultimately do not buy the product. This economic model (CPC, cost per click, or CPM, cost per thousand impressions) involves a financial risk for the seller. eBay has chosen a completely different model and much more interesting for the seller, that is to say for you: you only pay when the Internet user buys the product. This is what is called the CPA model, cost per action, used in particular in the field of affiliation.
There are several approaches to improve this visibility. One of them, and probably the most effective, is to use the sponsored ads service . This service is often overlooked by eBay users. However, it is very simple to use and allows you to easily and quickly increase the impact and visibility of your products. In addition, you take no risks, because you only pay advertising fees if the Internet user buys.
In this article, we will introduce you to this service offered by eBay, explain in detail how it works and give you some tips for successful sponsored listing campaigns.
Summary
Improve the visibility of your products on eBay with sponsored listings
Few companies think of advertising on eBay. This is not specific to eBay. In general, an e-retailer tends to turn to advertising on search engines (Google AdWords , Bing Ads, etc.). However, it is very interesting to promote your items on marketplaces, and in particular on one of the most important to this day: eBay. Why? Because these platforms generate colossal AND qualified traffic: Internet users who are on eBay have a much greater purchase intention than Internet users who browse on Google, for example.
eBay allows its sellers to use sponsored listings to improve the visibility of items on the marketplace. You've probably seen sponsored listings on eBay before. It looks like this:
ebay sponsored ad
But they don't only appear in this format. Sponsored ads can be positioned in more than 50 different places on eBay, throughout the Internet users' purchasing journey (on mobile as well as on desktop). Within product sheets for example, in the form of a carousel:
ebay sponsored ad carousel
The variety of areas reserved for sponsored ads allows ads to be displayed where they are most likely to be seen by potential customers.
The other advantage of this service offered by eBay lies in the australia whatsapp list economic model. Often, in the world of Display or Search advertising, the advertiser pays based on the number of clicks or impressions. This means that you pay each time an Internet user clicks on your ad or it appears on their screen...implied: even when they ultimately do not buy the product. This economic model (CPC, cost per click, or CPM, cost per thousand impressions) involves a financial risk for the seller. eBay has chosen a completely different model and much more interesting for the seller, that is to say for you: you only pay when the Internet user buys the product. This is what is called the CPA model, cost per action, used in particular in the field of affiliation.