How videos help boost your Google SEO?
Posted: Thu Jan 02, 2025 10:32 am
You have a very short time to convince a visitor to stay on your site. A video gives you a definite chance to keep that visitor longer than average, because they are forced to watch the whole thing (or part of it) to see the information it contains. Video also allows for better absorption of that information.
It is estimated that a visitor spends 2.6 times less time on a website that does not have a video. On the other hand, the longer this visitor stays, the more search engines can see the value of your video, and realize that your site is trustworthy. This is how they give you a better place in their rankings.
The more your video is liked, the more time the visitor will spend exploring your site, to see all the offers. This increases your number of views, and decreases your bounce rate. A video provides answers in a few seconds, and encourages the user to stay on your site.
Some examples of the impact of video on natural SEO referencing
Oasen and The Yacht Company websites display videos in the background of their homepages, which present their products in a simple and effective way. Videos are therefore solutions to increase visibility.
Additionally, people tend to click more on pages that have videos in response to their searches. So if your video appears on Google, you’ll increase clicks and visits to your site. Add to that a Google update that shows more information about your site and its content, so users know what they’re getting before they click.
A little extra for the visibility of your video: choose a preview image. This is a very important step, because this image sometimes says more about your video than a long description or a long title.
If your video is a hit, people are likely to share it on social media, and on their own sites/blogs. This is another very important factor, because it creates backlinks, or backlinks, which increase your credibility jordan whatsapp data with search engines. By posting your video on a third-party site like YouTube, Dailymotion, Vimeo or other, you get backlinks that guarantee you quality traffic, with a link to your site under your channel information/under the video description. A perfect video leads to mass shares from any other site.
Even if you don't get enough clicks on your video, featuring your logo can get you views and establish your brand on search engines.
Unsurprisingly, Google is the largest search engine. It loves brands that fill out all the categories offered by Google My Business: Google rewards them with a spot in the Local Pack. Businesses that present themselves with images, articles, and messages are ranked higher than those that provide the bare minimum. So imagine what adding a video could do for you!
Creating an engaging video that explains how your business works in less than 30 seconds and adding it to Google My Business gives you an advantage over all your competitors.
Remember: the fresher your media content, the more clicks you'll get, and the more engaged visitors will be. Plus, Google keeps tabs on you through your listings.
Their immersive nature, combined with their usage and popularity, make videos a growing medium that is not about to slow down. People prefer to watch videos that they will remember: that's where the success of your marketing strategy lies!
Finally, let’s remember that videos are not only useful for their marketing potential, but also for their SEO benefits. They have proven their effectiveness in increasing brand visibility, attracting more visitors, and making sites rise in search engine rankings.
Paying for video production can therefore bring you great results, both in SEO strategy and in your marketing perspective. Making it a priority can only be beneficial to you!
It is estimated that a visitor spends 2.6 times less time on a website that does not have a video. On the other hand, the longer this visitor stays, the more search engines can see the value of your video, and realize that your site is trustworthy. This is how they give you a better place in their rankings.
The more your video is liked, the more time the visitor will spend exploring your site, to see all the offers. This increases your number of views, and decreases your bounce rate. A video provides answers in a few seconds, and encourages the user to stay on your site.
Some examples of the impact of video on natural SEO referencing
Oasen and The Yacht Company websites display videos in the background of their homepages, which present their products in a simple and effective way. Videos are therefore solutions to increase visibility.
Additionally, people tend to click more on pages that have videos in response to their searches. So if your video appears on Google, you’ll increase clicks and visits to your site. Add to that a Google update that shows more information about your site and its content, so users know what they’re getting before they click.
A little extra for the visibility of your video: choose a preview image. This is a very important step, because this image sometimes says more about your video than a long description or a long title.
If your video is a hit, people are likely to share it on social media, and on their own sites/blogs. This is another very important factor, because it creates backlinks, or backlinks, which increase your credibility jordan whatsapp data with search engines. By posting your video on a third-party site like YouTube, Dailymotion, Vimeo or other, you get backlinks that guarantee you quality traffic, with a link to your site under your channel information/under the video description. A perfect video leads to mass shares from any other site.
Even if you don't get enough clicks on your video, featuring your logo can get you views and establish your brand on search engines.
Unsurprisingly, Google is the largest search engine. It loves brands that fill out all the categories offered by Google My Business: Google rewards them with a spot in the Local Pack. Businesses that present themselves with images, articles, and messages are ranked higher than those that provide the bare minimum. So imagine what adding a video could do for you!
Creating an engaging video that explains how your business works in less than 30 seconds and adding it to Google My Business gives you an advantage over all your competitors.
Remember: the fresher your media content, the more clicks you'll get, and the more engaged visitors will be. Plus, Google keeps tabs on you through your listings.
Their immersive nature, combined with their usage and popularity, make videos a growing medium that is not about to slow down. People prefer to watch videos that they will remember: that's where the success of your marketing strategy lies!
Finally, let’s remember that videos are not only useful for their marketing potential, but also for their SEO benefits. They have proven their effectiveness in increasing brand visibility, attracting more visitors, and making sites rise in search engine rankings.
Paying for video production can therefore bring you great results, both in SEO strategy and in your marketing perspective. Making it a priority can only be beneficial to you!