Outsourced production to relieve the team
Posted: Thu Jan 02, 2025 9:07 am
The majority of respondents to the barometer say they maintain their content production in-house, while declaring that they lack the resources to do so. For the most accomplished companies, however, this is a factor of success. Among the respondents, 33% mix internal and external and 12.7% outsource. 70% say they cannot do so mainly due to lack of resources.
inbound barometer chart
By postponing the implementation of a marketing strategy due to lack of time, marketing managers are shooting themselves in the foot: firstly, a factor in the success of a content strategy… is an existing content strategy! Relying on trusted service providers can make a real difference, even if it means internalising once the first results – and the first budgets – allow you to do so.
This small multi-tasking team with an outsourced part is probably the best configuration to start with: we will see it later, but content does not need to be produced to be produced, and it is more important to find your strategic “sweet spot” than to produce content blindly.
2/ Smart and useful content
A success factor for the companies interviewed is intelligent content, which serves prospects and customers in their purchasing journey but which also nourishes the internal one, or, where appropriate, does not handicap it.
Content that addresses real customer or prospect issues
By doing the work upstream to identify real customer or prospect venezuela whatsapp lead issues, you will be able to produce much more tailored, and therefore much more effective, content. You will reduce your efforts and focus on the essentials. As always, you need to know how to gradually increase the load, and by having a strategic approach from the start, your content will only be better.
However, at Plezi, we have noticed that while our “fun” articles like our “ live my life as a marketer ” are very popular with our prospects and customers, they do not convert.
Rather, it is the content that we produce to address concrete issues that brings us the most leads. For example, to help our prospects create their personas , we offered them an article and a practical kit . And it works!
Why? Because we have been able to identify content that prospects need , and will use as such.
Content that matches your business reality
Plezi inbound barometer
A trend noted by the inbound barometer: the majority of premium content produced in companies is composed of content that takes the longest to produce! White papers, for example, require the most time, numerous rereadings or the intervention of an external service provider.
inbound barometer chart
By postponing the implementation of a marketing strategy due to lack of time, marketing managers are shooting themselves in the foot: firstly, a factor in the success of a content strategy… is an existing content strategy! Relying on trusted service providers can make a real difference, even if it means internalising once the first results – and the first budgets – allow you to do so.
This small multi-tasking team with an outsourced part is probably the best configuration to start with: we will see it later, but content does not need to be produced to be produced, and it is more important to find your strategic “sweet spot” than to produce content blindly.
2/ Smart and useful content
A success factor for the companies interviewed is intelligent content, which serves prospects and customers in their purchasing journey but which also nourishes the internal one, or, where appropriate, does not handicap it.
Content that addresses real customer or prospect issues
By doing the work upstream to identify real customer or prospect venezuela whatsapp lead issues, you will be able to produce much more tailored, and therefore much more effective, content. You will reduce your efforts and focus on the essentials. As always, you need to know how to gradually increase the load, and by having a strategic approach from the start, your content will only be better.
However, at Plezi, we have noticed that while our “fun” articles like our “ live my life as a marketer ” are very popular with our prospects and customers, they do not convert.
Rather, it is the content that we produce to address concrete issues that brings us the most leads. For example, to help our prospects create their personas , we offered them an article and a practical kit . And it works!
Why? Because we have been able to identify content that prospects need , and will use as such.
Content that matches your business reality
Plezi inbound barometer
A trend noted by the inbound barometer: the majority of premium content produced in companies is composed of content that takes the longest to produce! White papers, for example, require the most time, numerous rereadings or the intervention of an external service provider.