6 tips for communicating in times of crisis
Posted: Thu Jan 02, 2025 5:49 am
The Covid-19 health crisis has reminded us of the email data importance of mastering crisis communication to perfection. What should we remember from this exceptional event? What good practices should we keep? Here are 6 tips for communicating in times of crisis!
First of all, let's go back to the very definition of a crisis. According to Larousse , it is " a very difficult moment in the life of someone, a group, in the course of an activity, etc. " We can also add that it is a period of conflictual tension, a situation of serious imbalance or a worrying rupture.
In times of crisis, communication is essential in many ways. It helps to avoid doubt and speculation on the part of the various stakeholders. It is also important to be proactive in order to show that the situation is taken seriously and is under control. Finally, it is essential to communicate only on facts, to be purely factual.
So what can we learn from this Covid-19 crisis in terms of crisis communication? By following our 6 tips for communicating during a crisis, you will avoid the slightest misstep!
This may seem obvious, but only those affected by the crisis should communicate. This is not the time to try to create buzz by riding on the current situation if you are not affected yourself. Therefore, only those impacted and whose continuity of service is compromised should communicate.
First of all, let's go back to the very definition of a crisis. According to Larousse , it is " a very difficult moment in the life of someone, a group, in the course of an activity, etc. " We can also add that it is a period of conflictual tension, a situation of serious imbalance or a worrying rupture.
In times of crisis, communication is essential in many ways. It helps to avoid doubt and speculation on the part of the various stakeholders. It is also important to be proactive in order to show that the situation is taken seriously and is under control. Finally, it is essential to communicate only on facts, to be purely factual.
So what can we learn from this Covid-19 crisis in terms of crisis communication? By following our 6 tips for communicating during a crisis, you will avoid the slightest misstep!
This may seem obvious, but only those affected by the crisis should communicate. This is not the time to try to create buzz by riding on the current situation if you are not affected yourself. Therefore, only those impacted and whose continuity of service is compromised should communicate.