13 essential tools for b2b lead generation
Posted: Thu Jan 02, 2025 5:38 am
Having a good lead generation toolkit is the whatsapp data foundation of a successful digital strategy.
In both industry and construction, 73% of companies make lead generation their top marketing priority*, and this for two main reasons:
The online lead generation strategy is more profitable and less expensive than a traditional prospecting action.
It is also a way to meet the new expectations of the modern buyer who seeks to resolve his needs alone via Google searches.
Before sharing the lead generation toolbox that we use ourselves at Force Plus, let's review the three pillar steps of the method.
Attract qualified visitors to the site,
Collect their contact details to convert them into leads,
Bring them to maturity to entrust them to sales and convert them into customers.
The lead generation toolkit you'll find here can help you at every step.
Now that you have attracted visitors to your website, the challenge is to collect the contact details of your most qualified visitors. We are entering the second stage of the funnel presented earlier.
To do this, you must offer them something in return: white papers, webinars, conferences, studies, etc. Ultimately, you must offer premium content that meets the needs of your target audience.
Once this offer has been defined and created, it will need to be made available and visible on the site via calls to action and landing pages.
In both industry and construction, 73% of companies make lead generation their top marketing priority*, and this for two main reasons:
The online lead generation strategy is more profitable and less expensive than a traditional prospecting action.
It is also a way to meet the new expectations of the modern buyer who seeks to resolve his needs alone via Google searches.
Before sharing the lead generation toolbox that we use ourselves at Force Plus, let's review the three pillar steps of the method.
Attract qualified visitors to the site,
Collect their contact details to convert them into leads,
Bring them to maturity to entrust them to sales and convert them into customers.
The lead generation toolkit you'll find here can help you at every step.
Now that you have attracted visitors to your website, the challenge is to collect the contact details of your most qualified visitors. We are entering the second stage of the funnel presented earlier.
To do this, you must offer them something in return: white papers, webinars, conferences, studies, etc. Ultimately, you must offer premium content that meets the needs of your target audience.
Once this offer has been defined and created, it will need to be made available and visible on the site via calls to action and landing pages.