It represents the different phases that a lead will go through, leading them overseas data to their purchase. This journey is made up of 3 key stages:
Awareness: the consumer realizes that he has a problem and seeks to formalize his need. He seeks to answer the question "Why?",
Consideration: the consumer has clearly defined his need and is looking for a way to resolve it. He seeks to answer the question “How?”
Conversion: The consumer knows his problem and knows how he wants to solve it. He now has to answer the question “With whom?”
We will therefore be able to create content adapted to each stage and get the right message across at the right time. It is an essential tool for an inbound marketing strategy.
Content creation
This medium is essential and should be used for all stages of the customer journey. Depending on the phase a prospect is in, different types of content can be offered. Here are some examples:
SEO, allowing you to be placed in 1st position on a search engine thanks to natural referencing. To do this, you can write articles with relevant keywords and reference your website.
Downloadable documents, which must be useful and impactful to attract prospects. Different documents can be created such as e-books, case studies or even infographics.
The landing page, an essential tool for inbound marketing. It is a landing page that allows you to convert a visitor by informing them or offering them content to download in exchange for contact information.