Adam Harris, global head of the brand partnership studio
Posted: Sat Dec 28, 2024 10:54 am
At Twitch, says Generation Twitch was created in an age of information overload, where the authenticity of that information can be constantly questioned. So much so that we have never seen so much fake news and deep fakes as in the current years. Therefore, this generation will seek authentic experiences. This means that this audience wants to be intimate with experiences where they are not polite, but which are, in fact, real. For these generations, the meaning of our existence is in being human, where we can expose who we are without fear of judgment.
And how can brands meet this demanding audience that we have become? How can brands connect with norway telegram number list these generations? Each generation has its particularities despite the similarities they share. Therefore, it is important to know how to communicate with all of them at the same time. It’s a big challenge for brands, as they need to talk to these audiences in a way that everyone understands perfectly. At this point, the context of what brands want to communicate is also very important, as each generation may understand it differently from the other.
If a brand uses symbols that are placed in the wrong context, it can end up taking on an unintended meaning and have negative consequences. The real meaning may be lost between generations as the symbol takes on meaning. The constant growth of technology and the way we access the internet have also influenced the way different generations communicate. While millennials had to deal with poor internet access and with mobile phones without internet access, and that only evolved over time, Generation Z and Alpha have already grown up with state-of-the-art smartphones and higher quality internet access.
And how can brands meet this demanding audience that we have become? How can brands connect with norway telegram number list these generations? Each generation has its particularities despite the similarities they share. Therefore, it is important to know how to communicate with all of them at the same time. It’s a big challenge for brands, as they need to talk to these audiences in a way that everyone understands perfectly. At this point, the context of what brands want to communicate is also very important, as each generation may understand it differently from the other.
If a brand uses symbols that are placed in the wrong context, it can end up taking on an unintended meaning and have negative consequences. The real meaning may be lost between generations as the symbol takes on meaning. The constant growth of technology and the way we access the internet have also influenced the way different generations communicate. While millennials had to deal with poor internet access and with mobile phones without internet access, and that only evolved over time, Generation Z and Alpha have already grown up with state-of-the-art smartphones and higher quality internet access.