) decide to make a purchase.A lead gen funnel can range in complexity from surprisingly simple to I-need-a-degree-in-rocket-science to understand. Your funnel should go hand-in-hand with the marketing team's growth marketing tactics, so estonia consumer email address you're on the same page. A leads funnel has three stages. Let me walk you through them. lead generation guide B2B Lead Generation Guide Marketers — need some fresh B2B lead generation ideas to hit your MQL targets? Download this guide and fill up your pipeline now! Download How does a lead funnel work? Understanding funnel stages Stage 1.
Top of funnel leads (TOFUs - Awareness) The first stage, the top of the lead funnel, is all about awareness. The top of the funnel is your company’s first contact with a potential lead. You get the opportunity to “introduce” yourself to a future buyer. Content during this stage consists of blog posts, videos, etc., like we do on our Leadfeeder blog. top funnel stage Stage 2.