Social media and online review platforms have also played a major role in this paradigm shift. Consumers are increasingly relying on the opinions and recommendations of their peers when making purchasing decisions. Clever advertising is no longer enough to persuade consumers; they now seek authentic experiences backed by real testimonials. This trend is driving brands to adopt more creative and innovative approaches in their marketing strategy, focusing on building emotional and long-lasting relationships with customers. Instead of simply selling products, it is about offering memorable experiences that not only meet customer needs but also create an emotional bond that fosters long-term loyalty.
Marketing to children is an art that few brands have mastered. However, Lidl has managed to excel in this field, generating unprecedented interest among children in its products and stores. The secret? A cleverly designed campaign that combines the excitement of football, the nostalgia of trading cards and the promise of instant gratification.
Since time immemorial, trading cards have been a childhood pastime for dominican republic telegram lead many generations. Despite the rise of technology, this physical collectible format has maintained its charm, serving as a vehicle for sharing, camaraderie and the expression of shared passions. It is in this context that Lidl has been able to capitalise on this collective passion, integrating UEFA EURO 2024 trading cards as a central element of its promotional strategy.
The collaboration between Lidl and UEFA EURO 2024™ has created a unique synergy, where football fervour meets shopping convenience. The premise is simple but effective: for every €15 purchase, customers receive three collectible cards featuring football stars or three packs containing three cards each when shopping online through lidl.es. This seemingly simple mechanic is the perfect hook to attract both children and their caregivers.
Instant gratification is a key concept in this strategy.
Children are immediately rewarded by receiving their trading cards at the end of the purchase, which creates a positive association with the brand and the act of purchasing itself. This feeling of getting something valuable for free reinforces the perception of value and encourages repeat purchasing behavior, thus fueling the consumption cycle.
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But Lidl’s strategy goes beyond simply distributing stickers. By positioning its brand as a facilitator of exciting and memorable experiences, the company creates an emotional bond with children , who in turn exert a significant influence on their parents’ purchasing decisions. Children’s desire to complete their collections and share their achievements with friends and family becomes a powerful driver of repeat visits to Lidl stores.