This is also a tremendous change to your campaigns. It's a good time now to make these changes, that you set yourself up for future growth. Most companies currently use a bidding strategy, which gives the ad platform the flexibility to bid more for users who are more likely to convert. So that the likes of Target CPA or Enhanced CPC, if you're on Google, they're examples of that sort of strategy.
Is to move on to a bidding strategy that has not only the flexibility to bid higher based on their likelihood to convert, but also on the potential value of that customer to you. You can bid more for customers egypt business email database that are higher value and may bid less for ones that are lower value. This makes a lot of sense in practice, but it hasn't been done too much up until now.
It's available already in both Google and Facebook. It uses the revenue figures, to determine which campaigns are producing the best return. Then, it moves the budget to the ones that are generating the best ROI. It's a significant mind shift for people in the marketing team. You have to think of returns more from a sales point of view, in terms of what are the potential revenue, rather than the number of conversions.