Online marketing tips I learned while shopping for my home furniture
Posted: Sat Dec 28, 2024 8:48 am
2018 is going to be a year of profound changes on a personal level. I'm going to kick my comfort zone!
This kick means that I am up and down with the issue of the construction of my new home, which means that between this and work I don't have time to even scratch myself for two seconds.
And you already know what comes after a construction or renovation for a new house…
Buying furniture.
When I went to look at options at different companies, stores or points of sale, I found it very interesting to see how you learn things from the most everyday circumstances of life that can be useful in other areas such as, in my case, the professional field.
This is precisely what I want to talk to you about today: how by putting myself in the role of the customer who wants to buy a product or service (in this case, buying a kitchen as well as furniture for a living room and a bedroom) I have learned many things about marketing that are applicable to both the offline and online world.
Well, here we go. I'm going to show you the online marketing tips I've learned from all this experience in the offline world.
Needless to say, these marketing tips are 100% applicable to your website strategy . You'll see, you'll see…
Table of Contents [ Hide ]
Online Marketing Tip #1: Show genuine interest in your customer, their situation and their needs
Tip number 2: offer your ideal client what they really need, not what you want to sell them
Marketing Tip #3: Your Lead Magnet Is Very Important (As Long As It’s Done Right)
Online Marketing Tip #4: Don't Just Explain the Technical Stuff or Talk Only About Your Products
Marketing Tip #5: Price is not the most important thing
Conclusion
Online Marketing Tip #1: Show genuine interest in your customer, their situation and their needs
As is totally logical in these cases (well, in these cases and in any other) my partner and I went to look at options in different stores to buy living room and bedroom furniture.
Note that I said options , not just prices. I'll explain why I say this in a few tips later...
The fact is that we went to 3 different shops in the area that caught our attention and had been recommended to us.
In the first one (we will call it store 1 ) the owner of the store started by asking us what style of furniture we wanted or had in mind, he asked us if we had a plan of the house in order to enter measurements into the computer and make different 3D layouts depending on the furniture we chose in this first contact with the catalogue (all of it free, whether we reached an economic agreement on the budget or not)…
And, watch out for this... he spent 6 hours dedicated solely and exclusively to us along with 3 other members of his work team!
I confess: at that moment I felt a bit like Julia Roberts in Pretty Woman.
online-marketing-tips-i-learned-by-buying-furniture
But with one difference from the film: they all showed real interest in czech republic telegram lead the options they showed us (always, obviously, aligned with our tastes) debating among themselves what were the best distributions of the furniture in the rooms to make the best use of the space and so that everything would be perfect also on an aesthetic level.
They even asked us to speak to our electrician to discuss where the light points on the ceiling would best fit in order to provide different lighting to certain areas depending on their importance and the atmosphere we wanted to create in them!
I repeat, all this without knowing whether we were going to hire them or not. Honestly, I was freaking out.
In the second store (which we will call store 2 ), they limited themselves to showing us furniture catalogues. Of course, they also asked us what style we liked and they didn't show us catalogues just for the sake of it.
This kick means that I am up and down with the issue of the construction of my new home, which means that between this and work I don't have time to even scratch myself for two seconds.
And you already know what comes after a construction or renovation for a new house…
Buying furniture.
When I went to look at options at different companies, stores or points of sale, I found it very interesting to see how you learn things from the most everyday circumstances of life that can be useful in other areas such as, in my case, the professional field.
This is precisely what I want to talk to you about today: how by putting myself in the role of the customer who wants to buy a product or service (in this case, buying a kitchen as well as furniture for a living room and a bedroom) I have learned many things about marketing that are applicable to both the offline and online world.
Well, here we go. I'm going to show you the online marketing tips I've learned from all this experience in the offline world.
Needless to say, these marketing tips are 100% applicable to your website strategy . You'll see, you'll see…
Table of Contents [ Hide ]
Online Marketing Tip #1: Show genuine interest in your customer, their situation and their needs
Tip number 2: offer your ideal client what they really need, not what you want to sell them
Marketing Tip #3: Your Lead Magnet Is Very Important (As Long As It’s Done Right)
Online Marketing Tip #4: Don't Just Explain the Technical Stuff or Talk Only About Your Products
Marketing Tip #5: Price is not the most important thing
Conclusion
Online Marketing Tip #1: Show genuine interest in your customer, their situation and their needs
As is totally logical in these cases (well, in these cases and in any other) my partner and I went to look at options in different stores to buy living room and bedroom furniture.
Note that I said options , not just prices. I'll explain why I say this in a few tips later...
The fact is that we went to 3 different shops in the area that caught our attention and had been recommended to us.
In the first one (we will call it store 1 ) the owner of the store started by asking us what style of furniture we wanted or had in mind, he asked us if we had a plan of the house in order to enter measurements into the computer and make different 3D layouts depending on the furniture we chose in this first contact with the catalogue (all of it free, whether we reached an economic agreement on the budget or not)…
And, watch out for this... he spent 6 hours dedicated solely and exclusively to us along with 3 other members of his work team!
I confess: at that moment I felt a bit like Julia Roberts in Pretty Woman.
online-marketing-tips-i-learned-by-buying-furniture
But with one difference from the film: they all showed real interest in czech republic telegram lead the options they showed us (always, obviously, aligned with our tastes) debating among themselves what were the best distributions of the furniture in the rooms to make the best use of the space and so that everything would be perfect also on an aesthetic level.
They even asked us to speak to our electrician to discuss where the light points on the ceiling would best fit in order to provide different lighting to certain areas depending on their importance and the atmosphere we wanted to create in them!
I repeat, all this without knowing whether we were going to hire them or not. Honestly, I was freaking out.
In the second store (which we will call store 2 ), they limited themselves to showing us furniture catalogues. Of course, they also asked us what style we liked and they didn't show us catalogues just for the sake of it.