Tired of poor-quality leads
Posted: Sat Dec 28, 2024 7:28 am
Get it wrong, however, and you'll waste a ton of resources and come up empty-handed. Here are a few strategies to create highly-effective lead magnets. Create truly valuable content Lead magnets are a powerful way to build a relationship with your audience and fill your sales pipeline. But, the content must be useful. You can't slap together a spreadsheet or combine random blog posts and expect it to convert.
If you want to generate high-quality leads, look for challenges your users face and create a free solution that they can’t find through a quick Google search. Dig into your social media comments and customer service bc data india requests to find common challenges. You can also ask your internal team what resources or templates they use and find a way to repackage them for your audience like we did with our cold email templates mentioned above.
Use triggers? Don't show a lead magnet to every visitor. Instead, use triggers to weed out the tire kickers. For example, you could track time on page and only show a lead magnet once a reader has stayed on your page for X minutes. Or, you could wait to show a popup until a reader has visited your site twice or read two or three blog posts.
If you want to generate high-quality leads, look for challenges your users face and create a free solution that they can’t find through a quick Google search. Dig into your social media comments and customer service bc data india requests to find common challenges. You can also ask your internal team what resources or templates they use and find a way to repackage them for your audience like we did with our cold email templates mentioned above.
Use triggers? Don't show a lead magnet to every visitor. Instead, use triggers to weed out the tire kickers. For example, you could track time on page and only show a lead magnet once a reader has stayed on your page for X minutes. Or, you could wait to show a popup until a reader has visited your site twice or read two or three blog posts.