Google Trends is a free tool from Google that should be part of your content strategy if you want to achieve the right positioning.
When talking about content strategy, we obviously go to content marketing , which is part of the backbone of the Inbound Marketing methodology .
This methodology proposed by Hubspot, assures that the days of traditional ads are over and that today's audiences are not very tolerant of brands that only seek to sell at all costs.
This is why content marketing or developing a strategy that goes hand in hand with good research is proposed.
By good research we mean knowing the audience so well that every piece of content circulated by the brand is of real interest and value to the public it is directed at.
A content strategy must be based on research data that provides the right information to develop the best possible material.
And this is where Google Trends comes in, because it is useless to have, for example, a very well-written blog article, good grammar and spelling, included videos and quality images if nobody sees it and it does not lead to any conversion.
As a small or medium-sized business, you want your brand to generate win-win content. That is, content that benefits your audiences with information but also gives you more traffic and, therefore, more conversions for you as a business.
Google Trends is a useful and necessary tool that will let you explore the most searched topics on Google, but it has a potential that has not been fully exploited due to misinformation.
That is why with this article we want to show you all the functionalities of the tool and how it helps and facilitates the development and execution of your content strategy.
Don't waste your content ideas and enhance them with a little office email list research into trends among your audiences, so stay with us to read below.
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Google Trends is a free tool provided by Google where you can find out which topics are trending at the moment; that's where the name Trends comes from.
All of this is based on the tool's research into the number of searches over time around a given topic.
On the other hand, Google Trends provides all the information and context of the topic you have given it through visual graphics to compare similar searches and understand the interests of each region.
For a better view of what Google Trends can offer you, here are the graphs that the tool will show you once you enter a topic in the search engine.