A well planned-out content calendar can help

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You create balance in your approach to content. Not only will this help you create cohesion and clear content marketing goals, but it will also help you manage content and revisit plans in a single place. Identify the Gaps A strong content strategy will cover all areas of relevance to your products, services, or industries. While you might focus or specialize in certain areas in regards to your content offerings, having the depth of information available helps cement yourself as an industry and knowledge leader.


Use your content audit to find the gaps in your strategy and fill them in. Conduct Content Audits uruguay telegram database Consistently Content should always be audited. Even with a clear calendar for the content you want to create, some things might surprise you with how well they perform or, alternatively, content you thought for certain would be successful might struggle. Reviewing and noting these things will help you plan for the future.


Make a Plan for Cleaning No matter how clear your content calendar or how consistently you audit, the content will still become outdated and needs to be cleaned. However, when you plan in advance for those times, you can avoid an entire content pruning process. For example, if you know that all content five years or older should be deleted or updated, set times each month to see which pages are included and make your plan accordingly.