How to set up an ad on Facebook
Posted: Sat Jul 12, 2025 4:41 am
Facebook is a social network that is currently used daily by 3,434,000 Slovaks and more than 7 million Czechs (source). The largest group is women aged 25-44, who are likely your paying clients.
Unfortunately, Facebook is not what it used to be, and by that I mean, you used to get tons of views, reactions, and comments after posting on your Facebook page. Now you have to pay a few extra dollars to get your Facebook posts seen. And why is that? Is it even necessary?
In this article, we will explain everything, and also show you how to country email list properly set up a simple Facebook ad . Read on.
Algorithm and restrictions on Facebook ads
Facebook is not what it used to be
You may be asking yourself: “Why do I have low post reach, few likes and comments on my Facebook posts?, or “Why am I gaining new fans so slowly?”
If you remember those days, about 7-10 years ago, when communication on Facebook was booming and every Facebook page owner enjoyed a lot of interactions. This was also because back then there was no complex advertising system behind Facebook that would support the power of purchased advertising. Another factor is the algorithm.
How the algorithm works
An algorithm is something like artificial intelligence that individually evaluates the behavior of each user on Facebook (also on Instagram and other social networks) and serves content and advertising to that user accordingly.
For example, if you have a Facebook account, the algorithm knows a lot of information about you , such as: your gender, age, family status, your hobbies, interests, the characteristics of your friends, it can even recognize your face in any photo - a bit scary, right? But that's not all, based on what you interact with on Facebook, what you comment on and share, it can find out more about you. It also knows when you are online most often and how much time you spend online.
Example:
Unfortunately, Facebook is not what it used to be, and by that I mean, you used to get tons of views, reactions, and comments after posting on your Facebook page. Now you have to pay a few extra dollars to get your Facebook posts seen. And why is that? Is it even necessary?
In this article, we will explain everything, and also show you how to country email list properly set up a simple Facebook ad . Read on.
Algorithm and restrictions on Facebook ads
Facebook is not what it used to be
You may be asking yourself: “Why do I have low post reach, few likes and comments on my Facebook posts?, or “Why am I gaining new fans so slowly?”
If you remember those days, about 7-10 years ago, when communication on Facebook was booming and every Facebook page owner enjoyed a lot of interactions. This was also because back then there was no complex advertising system behind Facebook that would support the power of purchased advertising. Another factor is the algorithm.
How the algorithm works
An algorithm is something like artificial intelligence that individually evaluates the behavior of each user on Facebook (also on Instagram and other social networks) and serves content and advertising to that user accordingly.
For example, if you have a Facebook account, the algorithm knows a lot of information about you , such as: your gender, age, family status, your hobbies, interests, the characteristics of your friends, it can even recognize your face in any photo - a bit scary, right? But that's not all, based on what you interact with on Facebook, what you comment on and share, it can find out more about you. It also knows when you are online most often and how much time you spend online.
Example: