This has led brands to begin humanizing their marketing

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Marketers and businesses realized that it didn't make sense to just segment their target audience.

It was necessary to treat the consumer as a unique being, with desires, needs and a different worldview.

This makes it necessary to adapt strategies for each person, considering their desires and particularities.

All of . Another strategy is to address social and environmental causes, demonstrating their concern for sustainable development.

Marketing 4.0
Marketing 4.0 is a version that adapts to the reality of a new, more technological and more connected world, based on the internet.

Moving from traditional to digital, marketing beg[/u]ins to use channels and tools that encourage greater interaction, connectivity between brands, companies, and their audiences, as well as engagement.

From a digital economy perspective, companies that produce products for email list brittle hair rely on customers who are socially connected in communities and horizontal networks.

To survive in this scenario, companies need to act to help consumers, who feel empowered and capable of evaluating what brands promise.

Conclusion
Issues such as the Covid-19 pandemic, social isolation, and restrictive measures have further strengthened the digital world.

It was in this environment that people began to consume. This forced companies to adapt to this reality quickly.

Companies that haven't entered this online environment end up facing great difficulties in maintaining their brand in the market.

This scenario accelerated the changes initiated by the popularization of the internet, causing marketing to evolve and reach scale 5.0, a new concept that unites human beings and technology.