Free trial SaaS companies often offer a free trial or free plan to get users in the proverbial door. Buffer uses this strategy by providing an entirely free plan with limited features. Buffer free trial lead magnet screenshot They're banking on the fact that users will find their software so useful, they'll upgrade to a paid plan. And it generally works — we use this strategy at Leadfeeder as well.
Just make sure the free trial isn't so limited that it scares users off. Companies with a complex onboarding process might find free trials less useful. White papers or ebooks White papers and ebooks are an ideal lead ghana email list magnet for B2B organizations because they provide the in-depth information business leaders need. They also show you're a leader in the industry and attract leads more likely to be interested in your offering.
Look for a problem or challenge that your users face, and offer an in-depth solution — even if it isn't related to your specific product or service. For example, CMSwire created this white paper as a lead magnet: CMSwire white paper being used as a lead magnet The company partners with software solutions, so they ask plenty of questions about location, title, and type of company. This helps them better qualify their leads.