New Oracle research reveals that restaurant and hotel apps are used once a week

[nusratjahan]

New Oracle research reveals that most restaurant and hotel app users use them once a week. Oracle Hospitality – Food and Beverage report highlights app usage trends in the hospitality industry globally.

Oracle's research, " Get Appy: Do Consumers Use Restaurant & Hotel Branded Apps," reveals that more than half of consumers worldwide (57%) have used or currently use mobile apps to interact with hospitality companies . The study found that 23% have installed at least one restaurant shop or hotel app on their mobile device, and a full 70% use it at least once a week. The growing use of these apps creates new opportunities for hospitality companies to personalize service, promotions, and offerings, highlighting the importance of modern technology in offering a better and more satisfying customer experience.

“Food and beverage operators who leverage the opportunities offered by mobile technologies gain a significant competitive advantage, thanks to the possibility of obtaining new information on preferences and emerging trends in services and tastes,” explains Chris Adams, vice president of strategy, Oracle Food and Beverage .
The research reveals several interesting data: 23% of consumers have downloaded a restaurant or hotel app:

Two-thirds of them have more than three such apps on their device.
Countries in the Asia-Pacific region lead the way, with 82% using such an app at least once a week, compared to 54% of consumers in the North American region.
Globally, one in five consumers has downloaded a food delivery app, and 23% have a hotel or restaurant booking app on their smartphone.
Nearly a third of consumers globally (28%) have ordered and paid for food and drinks through an app on their device at least once; again, the highest use of this type of service is found among consumers in Asia-Pacific countries (37%).
Oracle Food and Beverage provides operators with its solutions to create mobile apps that offer flexibility in customer loyalty and ordering, as well as back-office applications that enable greater operational efficiency.