An optimally personalized newsletter from Amazon.com
Posted: Wed Jun 18, 2025 3:52 am
Everywhere the visitor can expand the 'Need help?' tab for various forms of personal contact.
2. Personalization
Keep in touch with your customers, for example through newsletters. These are only really effective if they are well personalized. With an offer that suits the person. Like this example from the master of personalization, Amazon.com . In newsletters, Amazon makes special offers focused on purchases that have been made recently. In this case (see screenshot) 30% discount on accessories on the Wii purchased two weeks ago. There is a good chance that the buyer is ready for a new game and the exclusive offer will convince him.
3. Exceeding expectations
Finally, do you really want your customer to become your ambassador? Then brother cell phone list exceed his wildest expectations. Offer him the most personal and special service he has ever experienced. For example, think of a Twitter surprise. KLM scored high with this again last summer. When passengers indicated via social media that they were going to fly with KLM, the airline surprised them with a gift. A personal gift based on their social profile.
Hey @ Mortons – can you meet me at newark airport with a porterhouse when I land in two hours? K, thanks.
— Peter Shankman (@petershankman) August 17, 2011
One of the best examples of a Twitter surprise remains that of Morton's Stakehouse. Peter Shankman is traveling all day and won't have time to eat. He posts the above tweet - as a joke - to his favorite steakhouse, asking them to bring him a porterhouse at the airport. As soon as he lands in Newark, he meets delivery guy Alex (dressed in a tuxedo) in the arrivals hall, who hands him a Morton's meal. Needless to say, this story spread enthusiastically via Twitter and that Morton's Stakehouse has a customer for life.
2. Personalization
Keep in touch with your customers, for example through newsletters. These are only really effective if they are well personalized. With an offer that suits the person. Like this example from the master of personalization, Amazon.com . In newsletters, Amazon makes special offers focused on purchases that have been made recently. In this case (see screenshot) 30% discount on accessories on the Wii purchased two weeks ago. There is a good chance that the buyer is ready for a new game and the exclusive offer will convince him.
3. Exceeding expectations
Finally, do you really want your customer to become your ambassador? Then brother cell phone list exceed his wildest expectations. Offer him the most personal and special service he has ever experienced. For example, think of a Twitter surprise. KLM scored high with this again last summer. When passengers indicated via social media that they were going to fly with KLM, the airline surprised them with a gift. A personal gift based on their social profile.
Hey @ Mortons – can you meet me at newark airport with a porterhouse when I land in two hours? K, thanks.
— Peter Shankman (@petershankman) August 17, 2011
One of the best examples of a Twitter surprise remains that of Morton's Stakehouse. Peter Shankman is traveling all day and won't have time to eat. He posts the above tweet - as a joke - to his favorite steakhouse, asking them to bring him a porterhouse at the airport. As soon as he lands in Newark, he meets delivery guy Alex (dressed in a tuxedo) in the arrivals hall, who hands him a Morton's meal. Needless to say, this story spread enthusiastically via Twitter and that Morton's Stakehouse has a customer for life.